SportNation is an extremely new option on the sports betting scene, having only launched in 2017. It’s a rebranding and relaunch of Bet On Brazil, a bookie which was regarded as excellent on football betting, but considerably weaker on other sports.
Whilst staying strong on football, SportNation are aiming to become a better all-round bookmaker than their predecessor. They’ve already tapped into the cricket market, signing an… unusual sponsorship deal with England’s Barmy Army, and have given horse racing plenty of attention too.
Can SportNation succeed where Bet On Brazil failed? Could they eventually threaten the titans of sports betting?
All shall be revealed, in our SportNation football review.
New customers only. Expires 31/05/19. Valid once per customer. Bonus expires after 30 days. 7x turnover at 1.6 minimum odds.
Excellent Ongoing Promotions.
Great App But not Available on Android.
50% up to £100.
SportNation Sports Sign Up Offer
Overall, the SportNation welcome offer is excellent. You do need to read the T’s & C’s extremely carefully, though.
The SportNation sign up offer gives you a 50% bonus on your initial deposit, up to £100. There are only a few conditions which must be met, but they are very important:
- Initial deposit must be between £20 and £200
- Must turn over initial deposit, plus bonus funds, seven times. Only then can you withdraw the bonus money
- Qualifying bets must be made at odds of 1.6 or greater
- Turnover must be made within 30 days of deposit
Let’s say you deposit £20, and get a £10 bonus, giving you £30 to gamble with. You’d need to place bets equal to £210 (£30 x 7), all within 30 days, to become eligible to withdraw your bonus funds.
In short, the SportNation welcome offer is extremely generous… but it’s not one for the faint-hearted. If you’re a confident gambler, then this is one of the better welcome offers you’ll find on the market.
SportNation Football Ongoing Promotions
There’s no other way to put it – the ongoing SportNation casino offers are simply excellent, and genuinely rival those of the big bookies.
At the time of writing, there are four main ongoing promotions; two for football, and two for horse racing.
Most notable is the Acca Boost, which scales with the number of selections in your accumulator. Six selections – a standard number – grants you an extra 10%. 10 selections will give you a hefty 30% boost, and 14 picks grants a whopping 70% increase. Best of all, your winnings come in the form of real money, not a SportNation free bet.
Another eye-catching offer is the First 5 Minutes Payout promotion, also for football. If the team you’ve picked to win scores within the first 5 minutes of the game, you’ll win the bet, regardless of what happens afterwards. Nice!
Elsewhere, SportNation provides plenty of enhanced odds on big football matches, and other sports. They even offer special promotions to bettors on WhatsApp, if you add them as a contact.
The ongoing betting offers are absolutely fantastic, and they could well help this brand to make a splash in the crowded sports betting marketplace.
SportNation Football Features
Any British betting brand worth its salt should have plenty of football features. Fortunately, SportNation passes this test with flying colours.
The layout of the football section is solid. In the central area, you can easily switch between live games, the daily match list, and the most popular leagues. Wherever you are on the site, live games will still be kept on the right side of your screen, meaning it couldn’t be easier to keep up with ongoing matches and place in-play bets.
In-play betting – a huge part of modern day gambling – works brilliantly. Bets are placed quickly, allowing you to capitalise on the odds at any particular moment. Though there’s no live streaming, SportNation displays what’s going on with a top-down graphic – “Man Utd attacking”, “Chelsea corner”, and so on – so you’re never out of the loop.
As for betting on upcoming games, we have no complaints there either.
All the major markets are clearly laid out, and are available at competitive odds. SportNation football betting also offer special bets on major games. These include wagering on a come-from-behind win, and a nice little Half Time/Full Time & Over/Under combined bet at mouth-watering odds. Putting together an accumulator is simple, and the aforementioned Acca Boost is applied automatically, which is a great touch.
Sports is the first option on the main menu on the Home Page. The most popular leagues appear independently and at the time of writing the three at the top of the list were related to football. All the sports appear in another list with soccer (football) at the top which suggests it is the most popular betting sport at SportNation.
There is an alphabetical list of the football leagues and cups covered and this totals more than 200. The range of countries and leagues is just about the most extensive possible with odds from all the continents related to all the major leagues and many of the more obscure. England accounts for the most competitions with 17 going down to the fourth tier in the pyramid. The most bet on league in the world is the English Premier League and all the 380 fixtures are extensively covered.
For each Premier League fixture SportNation displays the kick-off time and date and the three way match odds. There is a link to detailed statistics and the related markets. Some bookmakers offer 200 markets for a major football match but the total at SportNation is about 150 which are organised under the following headings:
• All Markets
Unlike some of the UK competitors SportNation does not have a customised betting feature. The three way match odds market are compiled with a profit margin of 5% which is below average but not the lowest on the market. The other markets are priced competitively but the odds do not stand out as being anything exceptional. There are no football specific offers but daily specials and enhanced soccer multiples. For example you can bet on three teams to win their matches in boosted trebles. There are no turnover restrictions applied to these promotions.
In-Play is the second option on the main menu on the Home Page. Football is the most popular sport for live betting. There are about 40 markets on offer in ant live football events and they appear under the headings of main, goals, fast markets and halves.
The latest score is displayed for each in-play football event and customers can see a graphic which shows the location of the ball. Betting is suspended after a key event but appears again after less than one minute with amended odds. However, there is no live streaming of matches. Outright betting is available for many leagues and competitions, including ante post betting on the next World Cup.
Customers who bet with SportNation can cash out and partially cash out bets for a number of sports including football. These facilities are available for pre-match and in-play bets. With cash out bettors can decide when to close a bet for the full stake or a part of the stake. Cashing out bets guarantees a profit or limits a potential loss regardless of the final outcome. Cash out lends itself to football because there are big changes in the odds when a goal is scored. Customers can take advantage of beneficial odds changes.
Football betting is an area in which SportNation excels.
Other Betting Markets at SportNation
As we mentioned earlier in our SportNation betting review, one of the reasons Bet On Brazil didn’t succeed was because its offering wasn’t balanced.
We’re pleased to say that SportNation thrives where its forebear failed. In addition to the outstanding football section, they offer a wide array of other betting markets.
Horse racing is well represented, particularly by a Best Odds Guaranteed offer, which gives you the starting price if it’s better than your original price. Each March, you’ll also find a tantalising SportNation Cheltenham offer available.
Elsewhere, all the usual suspects – tennis, golf, cricket, and so on – are present and correct. E-Sports are also included, and there’s the option to bet on more unusual sports like surfing and table tennis.
Mobile Betting Options & Apps
The SportNation app is very good indeed. Unfortunately, it’s only available on iOS. We know this is a new brand, but there’s really no excuse not to have an Android version of your app in this day and age.
iOS users, at least, will get access to an excellent betting app. The layout closely follows that of the desktop version, and manages to keep all the important information handy despite the smaller screen size. Special offers, live betting opportunities, the ability to see your current bets, and more are available with a single touch of the screen.
Everything loads extremely quickly (including updates on live sporting events) too. In fact, we found the actual placing of bets to be speedier than on the desktop site. We experienced no crashes whatsoever using the app, and it didn’t appear to sap much of our battery life.
Whilst there’s no Android app, the mobile version of the site is excellent. It resembles the app’s layout almost exactly, and everything loads fairly quickly (though not as quickly as the app).
Opening a SportNation Betting Account
Potential new customers click the ‘Join now’ button on the Home Page which takes users to the three registration screens. Personal information, contact information and account information is entered. New customers must specify a unique Username and Password and select odds style, currency and a deposit limit. Customers can choose to receive 1,000 reward points which can be used for a free bet.
Once the account has been confirmed the deposit prompt appears but the only options are debit and credit cards. The minimum deposit is £10. Once the deposit has been verified funds appear in the new account immediately. For a deposit of £20 or more the 50% bonus is credited.
Customers click on odds in a market to begin the bet placement process. Adding more options results in combination and system bets appearing on the betting slip. Once the stake and bet has been selected customers click the ‘Place Bets’ button. Once the bet has been confirmed the account balance is updated accordingly. The process from opening an account to placing a bet takes no more than five minutes.
SportNation Withdrawals & Banking Options
Our SportNation bet inspect has been pretty positive so far, but this definitely represents a low point.
When it comes to banking options, this bookie offers precisely two: credit card, and debit card. That’s it – no PayPal, no bank transfer… nothing.
The minimum deposit is a standard £10, and our deposit for this review was processed instantly.
The minimum withdrawal amount is also £10, and your account must be verified using photo ID before you take any money out. Withdrawals are usually made within 48 hours, and the money must be withdrawn to the original payment card you used.
SportNation Sports Section Layout and User Experience
The user interface is clear and the main gaming products appear on the main menu on the Home page. The main gaming products are Sports, Casino, Live Casino and Virtuals, including football matches. Navigation to a specific match takes a few clicks. You have to scroll down the page to see the alphabetical list of all the betting sports. However, the most popular leagues are prominent.
The colour branding is clear and distinctive and the pages have the right balance between displaying the main betting events of the day and the new customer offer without being cluttered. The in-play interface works well and live events are clearly displayed by sport. At the time of writing there were live events for 12 sports which compares favourably with the competition.
Customer Support at SportNation
There are two ways to contact the brand.
The best method is via live chat, which is available from 12pm-10pm, seven days a week. If your enquiry is less urgent, you can email the support team instead, usually receiving a reply within 48 hours.
In addition, there’s a comprehensive FAQ in place. This guides you from the basics – deposits, withdrawals, and so on – through to more complex subjects, like the mechanics of using SportNation free bets. The answers are generally short, but they get all the essential information across.
SportNation Company Details
There’s not a huge amount of information available about SportNation, aside from their emerging from the ashes of Bet On Brazil (find out more about that rebranding here), and having started in 2017.
This would sometimes be a red flag for a bookie, but SportNation hold full gambling licenses in the UK and Ireland. They also use SBTech for their software – a well-respected developer in the betting sphere – which should also help to put punters’ minds at rest.
In addition to SportNation, parent company Argyll Entertainment also own RedZone Sports. It’s a strange betting site, targeted at UK customers whilst focussing on American sports, but this unusual approach definitely shows an impressive amount of ambition from the higher-ups at Argyll.
SportNation Bottom Line
It’s not often that we’d give a full recommendation to a brand new bookie. With SportNation, however, we do so without hesitation.
Quite simply, this is a wonderful all-round offering.
They balance football and other sports brilliantly, offer excellent ongoing promotions, and generally provide an extremely user-friendly experience. The absence of an Android app, and the lack of banking options, are slight drawbacks, but they shouldn’t deter you from trying out this UK bookmaker.
If you’re a higher-stakes bettor, you should jump on the generous SportNation welcome offer immediately, and get a 50% bonus on your deposit. If not, simply sign up for an account, stick a tenner in your account, and try SportNation out for a couple of weeks. You’re very, very unlikely to be disappointed.
New customers only. Expires 31/05/19. Valid once per customer. Bonus expires after 30 days. 7x turnover at 1.6 minimum odds.