In bookmaking, a huge amount of importance is placed on your name and history – your brand, in short. Accordingly, any new bookmaker entering this crowded marketplace is automatically placed at a major disadvantage. And… bookies don’t get much newer than the one we’re about to look at!
Ruby Bet was only founded in early 2019, making it easily one of the freshest names on the market. While we understand if you naturally prefer to go with more established names, there’s often a whole lot of value to be found in going with a newer bookie, which is still trying to make a name for itself.
In this Ruby Bet review, we’ll judge in detail whether or not this bookie does indeed prove to be an absolute gem, or merely a dull and unremarkable stone. We’ll investigate the sign up offer, peruse the ongoing promotions, evaluate the customer service, and plenty more besides.
Ruby Bet Football Sign Up Offer
The Ruby Bet new customer offer – ‘Deposit Min. £10, Get £10 Free Bet’ – sounds simple enough. In reality, it’s anything but. We’ve looked at a whole lot of welcome offers in our time, and this is easily one of the most confusing we’ve seen.
On the offer’s page, for example, it says ‘£10 Free Bet upon your first deposit’. Just below, however, it says ‘Players must make a minimum deposit of £10 to get 10 Free Bets’. Is it one Ruby Bet free bet, or multiple free bets?! Elsewhere, the words ‘free bet’ and ‘bonus’ seem to be used interchangeably, which doesn’t help matters. Given the strict legal code all bookies must adhere to, this kind of inconsistency is… inadvisable, to say the least.
Here are the main Ts & Cs to be aware of:
Qualifying deposit must be at least £10
Bonus must be wagered once before a withdrawal can be made
Bet must be made at odds of 1.5 or greater
Free bet is valid for 7 days after issue
At a base level, this is a respectable offer. Depositing £10 to get a £10 free bet is good value, and the qualifying odds of 1.5 are fine.
That said, there’s simply no excuse for the confusion in how the offer is described. We can see quite a few problems for Ruby Bet ahead, as baffled punters question why they haven’t received their rewards. We’d generally still recommend this as an offer… but make sure you fully understand it first.
Ruby Bet Sports Ongoing Promotions
Well, we certainly won’t take up too much of your time here, dear reader… because there are literally no ongoing Ruby Bet promotions at the time of writing! Click on ‘Promotions’ at the top, and you’re only shown the aforementioned welcome offer.
We understand that this is a brand new bookie… but come on! Ongoing promotions are surely something you should have in place before you launch your website, to help retain any customers which you are able to attract.
The complete lack of Ruby Bet offers here incurs a big ‘thumbs-down’ from us, and we hope the situation will be rectified in the very near future.
Ruby Bet Football Features and Bets
The vast majority of bookies nowadays – recognizing the importance and popularity of football betting – have an entire section dedicated to the beautiful game. This is not the case with Ruby Bet. Football is just one of many sports in their side bar, and opening it up is no different from opening up any other market.
That’s not to say, however, that it’s at all difficult to bet on football here. In fact, the unusual ‘split screen’ interface – which is divided into a side bar on the left and two larger boxes in the middle – actually works pretty well.
Select the competition you want to bet on using the side bar, and you’ll be shown a full list of options in the first main box. Click on ‘Champions League’, for example, and you’ll be shown all the upcoming fixtures. Then, if you select one of the matches, all the individual betting options will be shown in the second main box. It’s actually quicker to navigate between different markets here than in a more traditional interface, in which you must constantly click into one market, then go back to the main screen to click on a different one.
Another feature we really like is ‘Live Multiview’. While you can see all the current live matches on one screen, as with most bookies, this feature actually allows you to curate your selections, so that you can choose to only focus on matches you’re interested in. You do this by clicking-and-drag certain matches into an initially blank area, with the corresponding live scores and odds then displayed in a nice, large format for you. In-play betting and the Ruby Bet cash out feature also both work smoothly for live games.
Ruby Bet isn’t exactly packed with football features. The features which are present are executed well, though, and we actually really like their unusual layout.
Other Betting Markets
While it’s certainly still early days for Ruby Bet, they’ve managed to include a very respectable range of non-football sports in their offering.
Tennis and basketball are the second and third biggest sports respectively, in terms of sheer number of markets available. Fans of cricket, golf and boxing are also well catered-for, and almost all of the other usual suspects are present and correct, with the e-Sports section particularly impressive.
One notable absence, however, is horse racing. Given that this is probably the second-most popular betting sport after football, its complete absence is simply baffling.
Mobile Betting Options & App
This is another section in which we won’t waste too much of your time!
There is no Ruby Bet Android app whatsoever available at the time of writing, nor is there an iOS option. While – again – we realize this is still an extremely new bookmaker, it might have been a good idea to have at least one Ruby Bet app ready for the site’s launch, given how massively popular on-the-go betting is nowadays.
This disappointment is somewhat offset by a good mobile version of the website. The layout here has been simplified compared to the split-screen nature of the desktop version, making it easy enough to navigate on a phone, and everything loads nice and quickly. On its own, though, this is certainly not enough to make up for the lack of a dedicated app.
Opening an Ruby Bet Account
It hasn’t exactly been smooth sailing throughout our Ruby Bet review so far, but this is one area in which they really nail it. Their signup process is extremely quick and easy to complete.
At the first stage, you enter a handful of account details, including your email address and a password. Next, you enter your personal information – name, date of birth, address, and so on. You’ll then be sent an activation code, via SMS and email, which you must enter to verify your account. This is a minor annoyance which most bookies have gotten rid of now, but it’s hardly a big deal. Once you’ve entered the code, you’re ready to start betting!
Finally, while we admire how streamlined this process is, we would prefer to see deposit limits included at some point. This is something which the vast majority of bookmakers include by default now, making its absence here surprising.
Despite their youth, Ruby Bet’s banking options are actually superior to those you’ll find from their more established competitors.
You have a lovely wide range of deposit options, which include credit/debit card, Paysafecard, Skrill, Neteller, and – pleasingly – PayPal (which is often omitted by many bookies). The minimum deposit amount varies depending on your chosen method, but is generally either £10 or £20, and all deposits are processed instantly.
There are slightly fewer options for making a Ruby Bet withdrawal, with PayPal being the most notable absence. Annoyingly, all withdrawals are subject to a £2.50 fee (something you don’t see too often nowadays, understandably), and withdrawals are usually processed within 5 working days.
Security and Safety
We were pleased to see that Ruby Bet actually go into a reasonable amount of detail on their security measures. They have 128-bit SSL encryption and firewalls across the site, and use prestigious, third-party companies to handle all transactions. Crucially, they are also fully licensed and regulated by both the Malta Gaming Authority and the British Gambling Commission.
Since this is such an incredibly new bookmaker, you’re perfectly entitled to ask ‘Is Ruby Bet legit?’ Given the measures they’ve listed, and particularly the licenses they’ve secured, we’d confidently say ‘yes’.
There are two ways to directly contact Ruby Bet – live chat and email. Live chat is available between 08:00 – 00:00 GMT, which is a very reasonable span indeed, and emails are sent directly through the website.
Naturally, you’d take it for granted that – in addition to live Ruby Bet customer service – there would be an FAQ section to use outside of those contact hours. Well… not with Ruby Bet!
While an FAQ does exist, it exclusively relates to the casino section of the website, with no mention whatsoever of sports betting. Simply put, this is absolutely inexcusable, and is yet another thing which should have been fixed before the site was launched.
Ruby Bet Company Details
Ruby Bet offer very few details about themselves on their website, aside from the fact that they were founded in early 2019, and – like many other bookies, for some mysterious reason – are based in Malta. They also state that they wish to ‘provide quality entertainment to people who enjoy gambling’… which is nice!
There’s very little information about them elsewhere on the internet either. We do know that they are operated by ProgressPlay, though, who are veterans of the online casino scene (although they seem to be less experienced when it comes to sports betting).
Ruby Bet Football Bottom Line
Let’s not beat around the bush – there are currently some serious issues with Ruby Bet.
The confusion surrounding the welcome offer is simply ridiculous, especially considering it’s the first thing most people will look at when they first visit the site. Despite solid direct customer service, the lack of an FAQ for the sports section is inexcusable, and the absence of both a Ruby Bet mobile app and any ongoing promotions whatsoever is very disappointing. On top of all that there are a few more minor annoyances too, such as the £2.50 withdrawal fee.
Even in its current form, Ruby Bet isn’t a disaster by any means. The welcome offer – once you figure it out – is respectable, we like the unusual but effective layout, and the range of banking options is excellent.
Overall, despite our quibbles, we do want to give Ruby Bet the benefit of the doubt here. They’re simply such a new addition to the scene, and we’re guessing that – if you were around at the time William Hill and Ladbrokes were going online – their websites would hardly have been perfect either. Simply put, it takes a while for a sports betting website to truly hit its stride, and we’d expect all of the weak points we’ve identified here to be fixed in time.
Accordingly, there’s really nothing to stop you using Ruby Bet’s ‘Deposit £10, Get £10 Free Bet’ welcome offer now, wagering through your free bet, and simply keeping a close eye on this bookie in the future.