New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.


  • Overall Rating 92% 92%
  • Betting Markets 95% 95%
  • Odds 90% 90%
  • Bonuses & Promotions 95% 95%
  • Payment Options 90% 90%




Year Established: 2019


Live chat: Yes


License: UK Gambling Commission

Registiration is quick and easy

Live chat is available 24/7


Plenty of markets


Achievable Welcome Offer

In the sports betting world, few developments have proven so revolutionary as the rise of mobile apps. The internet might already have made it possible to bet from our own homes, rather than at a physical store… but mobile betting apps have allowed us to bet anywhere, at any time.

Nowadays, we’re seeing fresh sportsbooks focusing solely on apps, and other preexisting bookies opening entire new brands on mobile. In this SBK review, we’ll look at an extremely exciting example of the latter.

SBK is a brand-new sportsbook app [From Smarkets], released in early August, and created by established betting exchange Smarkets. Specifically it’s a ‘true-price’ app, and we’ll explain exactly what that means – along with a host of other details about this fascinating proposition – starting right now!

SBK Sign Up Offer

Having a high quality welcome offer is naturally important for every brand, but for a brand new one like SBK it’s absolutely vital. In this case SBK offers a pretty straightforward offer – Cash Back on your first bet in case you lose.

SBK’s welcome promotion certainly catches the attention, with its offer of ‘Deposit £10, Get £30’ a highly attractive proposition. Many such offers promise much, of course, but fail to deliver value. Thankfully, that’s not the case here. 

There’s no need to beat around the bush here: this is an excellent welcome offer. £30 in free bets is considerably more than a bookie would normally offer. The fact that refunds are delivered in cash – rather than free bets – is another huge plus point. 

Better still, there’s absolutely no catch. There are no minimum odds or market restrictions for your qualifying bets, nor does the £20 need to be bet as a lump sum. True, the seven day time limit is something to be aware of, but it really doesn’t detract from this offer’s appeal in any meaningful way.

SBK Ongoing Promotions (Updated On: May 2022)

The opening SBK offer might be unusual, but overall it creates a very good first impression of the brand. Unfortunately this momentum isn’t continued with the ongoing SBK promotions, mostly because… well, there aren’t any!

That’s right: the welcome offer is currently the only one available. SBK doesn’t even have standard, basic promotions like accumulator insurance for football, or extra places on horse racing.

While we’re well aware that it’s very early days for this brand, this is still a serious oversight. Clearly they’re focusing on getting new customers in right now… but that’s only half the battle. Actually retaining those customers, and getting them to keep coming back, is at least as important, and ongoing promotions play a sizable part in that.

This isn’t a ‘dealbreaker’, necessarily. A sportsbook can offer enough other positives to outweigh even a negative as big as this. It is, however, a massive eyebrow-raiser.


Given that it’s a completely new brand, you’re perfectly entitled to ask, ‘Is SBK legit?’.

When it comes to securing your account, SBK truly leave no stone unturned. You can rest assured that your money is safe here, thanks to SBK’s outstanding fund protection. Most importantly, this includes Transport Layer Security (TSL) and Secure Socket Layer (SSL) encryption, with both being used on every single transaction on the platform.

Even in addition to that, SBK take further steps to protect your funds. Crucially, this includes where exactly your money is held. Rather than being kept in SBK’s own accounts, it’s actually stored in a completely separate company – Smarkets (Clients) Limited – whose sole aim is to hold and protect customer funds. 

As experienced bettors will know, the UK Gambling Commission are excellent judges of a sportsbook’s security. In the case of SBK’s measures – particularly the separate holding company for funds – they describe the security as being ‘High Protection’ (the best rating a sportsbook can get). 

No coupons found.

SBK Football Features

Whether you’re a completely new bookie, or you’ve been around forever, your football features always need to be up to scratch. Promotions might be more eye-catching, but football is the sport which most people are actually going to be betting on.

Football has its own dedicated section on SBK. This is split neatly into four different areas: Popular, Live, Today and Competitions. Popular lists the biggest upcoming games, Live shows you in-play opportunities, Today displays the most imminent fixtures, and Competitions is where you’ll generally browse between markets. The latter section also contains outright bets: Ballon d‘Or winner, Premier League top scorer, and so on.

These divisions are well thought-out, and make browsing the app effortless. The whole thing simply feels intuitive, requiring no time whatsoever to get the hang of. Everything is displayed very clearly within each section too, thanks to a brilliantly sleek and modern design. In a nice touch, you can also change the size of how markets are displayed – making them bigger or smaller – with the touch of a button.

In-play has become a key part of modern football betting, and we’re pleased to say this works well here. It’s available on games in competitions all around the world, odds update frequently, and the bet placement and SBK cash out features – while not the quickest – certainly aren’t slow either. We’d prefer a few more stats to inform wagers, above the basics like possession and shots on goal, but in-play is executed well overall.

If live streaming was in place, this would basically be a perfect football section. As it is, though, there’s still plenty here to facilitate easy, fun football betting for a long time to come.

Other Betting Markets

Often a weak spot with new bookies, SBK’s connection with Smarkets has surely served it well here. The list of other betting markets isn’t exhaustive, by any means, but most of the main bases are still covered.

Crucially this includes horse racing, for which there is a decent range of supported races. Fans of American football, cricket, rugby, tennis and more are also ably catered for. There are a couple of major absences, most notably golf (which is actually quite baffling, seeing as it’s a staple with the vast majority of bookies), but overall this is a solid selection of betting markets.

Mobile Betting Options & App

We’d normally investigate whether or not a brand even had mobile apps here. Given that SBK is exclusively available as a mobile app… there’s not really much point in this case! We can confirm, though, that there is both an iOS and SBK Android app available.

The actual quality of those apps could hardly be higher. Loading times are extremely short, the whole thing looks fantastic, and – as mentioned earlier – the layout is absolutely brilliant. Between the intuitive division of markets, and the bottom menu which allows you to flit swiftly between Home, Browse, Funds, Open Bets and Account, it takes no time at all to get the hang of the navigation.

SBK have also done a couple of very interesting things with their app to separate it from the competition, which we haven’t touched on yet.

First is the way odds are calculated. Smarkets is a betting exchange, rather than a sportsbook, and SBK actually draws odds directly from its sister site. This means that instead of setting the odds themselves, like most bookies, SBK actually offer ‘true-prices’ decided by the market. Because they take a small commission, rather than a ‘vig’ on the odds, this means better prices for the bettor. Go to a specific match, and SBK will actually tell you what percentage of its odds beat Bet365’s for that same market.

Second is the social side. Rather than being a straight-up betting platform, SBK clearly intend for the app to be a sportsbook/social media hybrid! Primarily this is done through ‘Tips’ – available on every market – which are recommendations that users can write. Other users can then react to those tips, with the top ones (those which receive the best feedback) rising to the top. This feature hasn’t really gotten off the ground yet, but it’s a great idea, and could be a massive calling card when SBK’s user numbers increase.

It’s no exaggeration to say that the SBK mobile app is already one of the best on the market. It’s not just innovative and creative, but is actually executed brilliantly too.

Opening an Account

Opening an account with SBK takes slightly longer than it does elsewhere. The process isn’t complicated, by any means. But the fact that you must enter every single piece of information on a different screen is mildly annoying.

You begin by entering your email address on the first screen, then creating a password. Next you enter your name, then your date of birth, then your country and preferred currency, each time going to a new page.

Once you’ve done that, you give your address, create a user name, and set a few preferences, such as the odds format and even the physical size at which markets are displayed on your screen.

Finally you’ll be asked to allow location tracking and notifications (you don’t need to do either), then – at last – you’re done! With your account now created, you’re free to make a deposit if you wish, and pass your new referral code on to a friend.

Banking Options

Considering it’s absolutely brand new, SBK actually provides a top-notch range of payment options.

There are nine in total, ranging from bank transfer, to PayPal, Neteller, Skrill and Trustly. There are no processing fees for deposits, and the minimum deposit for all methods except PayPal and Trustly is £10. For those latter two it’s £20 and £40 respectively.

All the same methods are available when making an SBK withdrawal, with the minimum amount being £10 except for bank transfer and Trustly, for which it’s £20 and £40. Bank transfers also incur a hefty £10 fee, and take 5-10 days to process, instead of the standard 1-6 days.

Customer Support

Yet another positive which carries over from being associated with an established brand is the SBK customer service. It’s far superior to what you’d find at most new bookies.

The range of SBK contact options is almost perfect. You can get in touch via email, Twitter (on which they’re very active), and phone. While live chat is the only notable absence here, phone support is available from 09:00 – 00:00, ensuring that help is always at hand when you’ll likely need it.

The indirect help – called the SBK Help Centre – is also highly respectable. It’s arranged into neat sections, and the search function works well. It’s not the most exhaustive we’ve seen, in terms of volume, but the major topics are covered well.

SBK Company Details

Given that SBK only launched in early August 2019, they obviously haven’t got much of a track record yet. We do know that they’re based in London with offices in Malta and LA. SBK is licensed in the UK, Ireland, Malta, and the United States.

Far more instructive is the track record of their parent company, Smarkets. This betting exchange has enjoyed increasing success since being founded in 2008. It has a reputation for transparency and innovation, and the fact that it’s backed by a consortium of private investors means its funding won’t dry up any time soon!

SBK Review FAQ

❔Is SBK legit in UK?

SBK launched in the summer of 2019 and is a legitimate online sports betting business that is both accepted and popular amongst players in the United Kingdom. SBK is licensed and regulated by the UK Gambling Commission who demand the highest standard of transparency, online protection, and customer fairness from bookmakers. All users of the SBK site are protected by the latest online security measures which means you can enjoy betting on the site with complete peace of mind. Both your sensitive information and privacy are protected to the highest standards.

What is the minimum bet on SBK?

The minimum bet accepted on the SBK site when gambling on sportsbook markets is £0.10 and that is the case regardless of the type of bet placed and the sport. If you try to stake less than the agreed minimum of £0.10 you will be advised to raise your bet before it will be accepted. The minimum and maximum bet limits are set out in the terms and conditions given to you when registering for an account and SBK and you must agree to all points before betting with this online bookmaker.

What is the maximum withdrawal amount from SBK?

The maximum amount of money you can withdraw from your SBK account on any one day depends on the banking method you have chosen. For example, if you have decided to make deposits and withdrawals through SBK using your debit card the maximum you are allowed to take out in one go is uncapped. There is no maximum when using your debit card. If using PayPal, however, withdrawals are capped at £5500. Others with no maximum withdrawal include Neteller, Skrill, and Bank Transfer.

Does SBK have a football betting app?

SBK has a mobile app that can be downloaded to IOS and android devices in a matter of seconds. You can use the app on iPhone, iPad, and other popular mobile devices. To download to an IOS you should visit the App Store and type SBK into the search bar. When finding the correct app simply click GET and it will download and install in no time. Your new app will appear on your home screen and be ready to use. Simply login to your account to access all football betting as well as other betting markets, promotions, customer services, and banking. This user-friendly app is quick, stylish, and responsive but quite simple.

How do I get in touch with SBK?

If you have a question or query relating to the SBK site that is not covered in our SBK Review frequently asked questions page, you will be pleased to learn the betting site run a customer service channel. You can get in touch with a member of staff by post, telephone, email, and there is also an active Twitter account. The customer care team are fast, friendly, and knowledgeable on all matters relating to SBK as well as general betting rules. The customer support channels operate between the hours of 09:00 and midnight.

SBK Bottom Line

By only offering their services as a mobile app, SBK have taken something of a gamble. If having a desktop option is a dealbreaker for you, then you automatically won’t be interested in either this SBK review or the product itself.

If you are prepared to go entirely mobile with your betting, though, this is an amazing option. The appearance and arrangement of the layout is flawless, the app is quick and stable, and the range of betting markets is respectable. The range of both customer support and payment options rivals that of much bigger brands, and the only real drawback is the lack of ongoing promotions.

Brand new sportsbooks aren’t supposed to be this polished. SBK might be relatively untested, but it really is ready to be used straight away. We highly recommend that you do just that now, and taking advantage of the enticing ‘ £30 Free Bet’ welcome offer is a great way to do so.

New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.