The number of markets available with bookmakers today is huge, however there will still occasionally be times as to when punters are unable to find what they are looking for on their chosen sportsbook. This is where build your bet offers come into play, which act as an automated version of the request a bet feature that is also available with a large number of platforms. Punters have long been able to request a particular bet by contacting their bookie via email or social media, however build your bet facilities allow customers to automatically create their own wagers, saving them both time and effort.

How Bookies Calculate Odds

Whilst not all bookmakers offer this option to punters, build your bet allows punters to stake cash on more diverse markets. Bookies will look to balance all possible outcomes surrounding a market, meaning that they attract an equal number of bets on such eventualities. Therefore, each market used in a bet builder facility are likely to offer appealing odds, however the main issue for punters comes when combining such events. Margins offered by bookmakers will often become magnified, meaning that prices are not always so attractive.

Many betting sites use software in order to come up with market odds, taking a particular scenario and combining it with factors related to the likelihood of it occurring. A bet builder should only really be used when punters have a strong feeling surrounding a series of scenarios occurring, while checking that the odds on offer are worth it is also important. The potential rewards from placing a build your bet punt are sometimes bigger, however they are also often riskier.

Build Your Bet Offers (Updated on: November 2020)

As previously mentioned, not all bookies currently offer this facility, however below are some of the most popular build your bet options available to punters in the UK today.

William Hill: #YourOdds

William Hill may be the world’s most historic bookmaker, however this does not mean that they do not move with the times. Those registered with William Hill are able to take advantage of their #YourOdds feature, putting them in greater control. Punters are able to request odds on their own unique bet on football matches, revolving around corners, goals, bookings and penalties, along with a host of other occurrences.

William Hill #YourOdds

Bettors must contact William Hill via social media in order to request a bet, with their team then offering a price and adding the bet under the “#YourOdds” section of the selected event. The majority of requests are adhered to, with both new and existing customers being able to take advantage. An example of this facility from William Hill is a punter wishing to bet on both teams to score, over 10 corners and two particular players to score during an upcoming football match. The #YourOdds offer from William Hill is certainly a welcome addition to their already fantastic betting platform.

Coral: #YourCall

The #YourCall feature at Coral is available to all customers on a range of sports, with punters having to tweet their requests in order to receive their price. Meanwhile, a small number of #YourCall specials are made available to customers at Coral throughout the year.

Coral #YourCall

Available on all football leagues and competitions, including both pre-match and in-play markets, punters can also request odds on cricket, boing, horse racing, golf and tennis markets, among others. In the event of a market not existing, bettors can use this facility in order to create it for themselves. #YourCall bets at Coral cannot be combined with any other bets, while the bookmaker will void any bets in the event of a player in which you have staked on not participating.

Betfred: Pick Your Punt

The Pick Your Punt promotion at Betfred puts punters in control of their wagering, allowing them to create and customise their own bets. The feature means that customers can build then own bet and receive an instant price. Available on all major football leagues around the world, there is no need to request anything, unlike with other bookmakers.

Betfred Pick Your Punt

So, for those who are looking to back Sergio Aguero to score, Manchester City to win and over 10 corners being awarded, the Pick Your Punt facility at Betfred caters for your every need. Meanwhile, for those who are unable to find what they are looking for using this facility, simply tweet your bet using the hashtag #PickYourPunt, with the bookmaker responding to the majority of requests.

MoPlay: MyPlay

The MyPlay promotion from bookmaker MoPlay also allows punters to build their own bet, building multiple selections on one game in the process. Whether you are a football fanatic or mad about basketball, add your selections to your bet slip, with combinations being priced up instantly.

Pre-match football and basketball markets are available, with both desktop and mobile customers being able to take advantage at MoPlay. In order to get involved, navigate to your desired event, before clicking on the MyPlay activation button that will be displayed when available. Up to six selections from the available markets can be added to your bet slip, with odds being automatically updated upon a selection being picked.

NetBet: Bet Maker

The Bet Maker feature at NetBet acts as a powerful customisation tool, allowing punters to include previously unavailable markets within their accumulator bets. Upon making an initial selection, the bookmaker will offer a range of additional markets surrounding the event, which come with instant odds calculations and one-click betting. Available on all football matches on NetBet’s sportsbook, punters are in a position to be able to bet on the number of goals, corners and bookings, as well as first goalscorer markets. In order to take advantage of this feature from NetBet, navigate to your desired event, before locating the Bet Maker activation button, which will be displayed when available. Up to six selections can be made from the available additional markets, with odds being updated instantly in order to allow punters to see their potential returns.