It’s great time to be a football fan with the with so many active leagues and tournaments, Even more so if you fancy yourself a keen punter on the lookout for the best football betting coupons and bonuses on offer from online betting companies. There’s just one issue: with all the available options, it’s a bit difficult finding the best offers at any precise moment.

Well, we’ve got you covered. Listed below, you’ll find a running list of all the major brands and bonuses on offer with reviews constantly being updated with new information. Keep reading and find the offer that best works for you.

New customer only, max one £10 free bet, qualifying bets must be placed at odds of 2.0(1/1) or greater, paid as bonus token with min odds reg, T&C Apply

18+. UK+IRE only. T&Cs apply.

18+,New Customers only £10 min Deposit. First Wager at 1/1 or higher matched 50% up to £50. Mobile only. Exclusions apply. begamblingaware.org

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.

18+. UK & IE only. promo code G30. Min £10 .Single Only.No Tote/Pool. Min odds 1/2. Valid for 14 days. Free bet not returned. Free bets & bonus valid for 4 days. Casino bonus x20 Wager. T&Cs apply

18+. UK+IRE only. T&Cs apply.

New customers only. 18+, BeGambleAware.org. Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply.

New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Additional Terms Apply.

Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.

Types of betting offers

To begin, typically, you’ll find that the bonuses on offer from brands fall into one of three categories:

  • Bet X Get X (e.g. – bet £10 get £30)
  • Enhanced odds
  • Match deposit

Let’s walk through each scenario with an example of a bonus on offer from a brand.

Bet X Get Y (e.g. – bet £10 get £30)

Increasingly popular with online bookmakers currently, the offer is that if you make an initial bet at sterling amount usually under 30, the bookmaker will match the bet using the listed terms and conditions of the bonus at a rate of 200-400% of your initial wager.

Pay Attention: Like most bets that involve bonuses, this offer will usually be subject to specific rules about how many times the bonus and its winnings must be played before being eligible for withdrawal. 888sport is a great place to find this type of bonus. Have a look and see what’s on offer.

Enhanced odds (e.g. – 2 X 100% Profit Boost)

One of the more straightforward bets on offer, and one that Coral excels at with their range of offers and events for betting. Typically, you’ll be able to choose your desired profit boost from a menu and then be required to opt-in to confirm your selection. Once you’ve selected the bet you want to make, the profit boost will appear and be ready for play. If your selection wins, your winnings will be boosted by your chosen % up to a maximum of £100.

Match deposit (e.g. 100% up to £50)

Matched bets are ubiquitous and a key area of competition for online bookmakers. Commonly, your wager (usually under £30) is matched up to 100%. You’ll find varying offers that play with the matched figure, but it’s usually best to steer clear of any offer that matches less than 70% of your wager.

Pay Attention: Like most free bets, matched bets are subject to terms and conditions and should be considered before deciding whether or not to play the offer. A keen strategy would be to play smaller free bets which are easier to claim and turnover. Large offers are usually tied to fixed betting amounts and rollover requirements which require a more considered approach before using.

I’d be hard pressed to choose between any of the top online bookmakers, but my general advice is to shop the big outfits and go with the one offering the best bonus at that particular moment.

How to pick the best betting offer for new customers

One of, if not the best knock-on effect of the internet, is that bookmakers and online casinos have to compete for customers in a notoriously fickle industry. Aren’t offering the best odds? See ya later!
Offers are plentiful with numerous brands online fighting for your action. That’s why, as a new player, it’s imperative to take advantage of the incentives and bonuses being used to attract your gaming to their platform.

I know what you’re thinking. How do I pick a bloody bookmaker?

The Welcome Bonus

At most sites, you’ll be greeted by a welcome bonus, typically a matched deposit, where the bookmaker will match your first deposit up to £200, ostensibly giving you the chance to double your winnings on your very first bet. For most first time players, I tend to steer them away from this option. Bookmakers are counting on your inexperience with the mechanics of a bonus while also leveraging the fact that you might just lose your first bet and immediately return for a second chance to earn back your losses.

Bonus Bets

I’m a personal fan of offers that provide new members with, typically, three free £10 bets after they make their first initial bet of £10. This offer isn’t tied to a deposit amount or a complex bonus with concrete terms and conditions that circumvent a players chance. It kills me to recommend them as a Tottenham fan, but Betfair are the outfit leading the way for this type of offer. Moreover, and at this point I’m pulling my teeth out, their pretty fair with new customers, advocating this type of offer creates an environment where players can get acclimated to their website and app and feel comfortable betting online.

The Betting Experience

It’s not a topic often commented on, but another key factor in choosing an online bookmaker is whether or not their platform provides a genuinely stellar gaming experience. This includes, layout of the app and website, the ease of navigating and placing bets across a variety of markets.

These are all key areas of consideration before you decide to play. Now, assuming that my Klopp style of gegenpressing hasn’t overwhelmed you with information, I’ll quickly summarize my point before I break into my bets rendition of Boring James Milner.

Preparing For World Cup Betting

With the 2018 FIFA World Cup just around the corner, and the Champions League Final now in the rear window, online bookmakers will begin to apply a pressing style not too dissimilar to my own in the hopes of attracting your gaming in the run up to and throughout the tournament. They’re going to be coming at you fast and hard, and I wouldn’t want you to end up like me in 2016 bellowing for France in the Euro finals against a Portuguese side that was always going to win. Read on and I’ll quickly go through a few of the betting deals on on offer from some of the biggest bookmakers online.

Got a taste for more knowledge? Check out our betting tips guide!

Betting deals for new and existing customers:

Think of this next section as a quick fire segment on your favorite gaming show, who wants to be a millionaire meets the punters from William Hill, and we’ll quickly run through some of the promotions on offer from some of the top bookmakers online.

888Sport

A personal favorite, 888Sport are the sports wing of online gambling giant 888. In their short history, in comparison to some of the larger sports betting outfits, 888Sport has become renowned for their competitive odds and wide selection of betting markets. Their aggressive marketing strategy has been a major factor in their ability to nudge their way into the market and establishing themselves as a household brand.

Known For
Outside of being the shirt sponsor for what feels like every team in the Championship, a key factor in their success has been the number of betting markets on offer with a spectacular amount of depth and gaming options for players. If it’s Football, Cricket, or the NBA, 888Sport will have the market on offer with a variety of selections and an inviting specials market that is strongly competitive in relation to other online bookmakers.

New Customer Offers

  • Bet £10 Get £30
  • Their Innovative “Profit Boost Token”

We’ve covered the “Bet X, Get Y” promotion above, but it’s their Profit Boost Token that makes 888Sport a good option for new players. Extremely simple to use, after registering and depositing funds, the Profit Boost Token will be available to you for your initial bet. You’ll be able to toggle through a few different selections and find new offers from 888Sport as they are presented.

Existing Customers
Existing customers receive numerous bonuses and offers with special features advertised by 888Sport in conjunction with promotions and sporting events.

Points For Your Consideration
The only thing to consider with 888Sport is that because it is an offshoot of the main company 888, its layout and overall site and app features can at times feel generic. While they may not be pushing the envelope with their user interface, innovative markets and promotional strategies making 888Sport a great option for new customers.

10Bet

A smaller outfit in comparison to the rest of the brands on the list, 10Bet is UK online bookmaker known for their distinctive layout, great user experience with their app and website, and leading competitor in UK for Major League Baseball betting markets. In addition to sports betting, 10Bet also features 10Bet Casino and 10Bet Games for customers.

Known For
In a bid to compete with online bookmakers, 10Bet announced in 2017 a deal with Bundesliga team VfL Wolfsburg as their exclusive betting partner and will feature on their pitch-side advertising, LED screens, as well as Wolfsburg’s print media and official website. This investment is the latest in 10bet’s aggressive marketing campaign to develop brand awareness in new markets in the run up to the 2018 FIFA World Cup in Russia. 10Bet have announced preliminary discussions for a potential shirt sponsorship with a Premier League Club in the upcoming season, a further declaration of their desire to be considered with other leading international bookmakers.

New Customer Offers

  • 10Bet Welcome Bonus
  • 10Bet Mobile Bonus

10Bet offers a standard deposit bonus worth 50% with a maximum bonus amount of £250. More interesting is their 10Bet Mobile Bonus, where a player who uses their app is awarded a free £10 bet after their initial wager on the app. This great promotion is offered separately of any other listed 10Bet offer, and it’s a great option for players looking to try out their app while also being a very reasonable bonus when you consider the terms and conditions.

Existing Customers
Existing customers receive numerous bonuses and offers with special features advertised by 10Bet directly to customers in conjunction with promotions and sporting events.

Points For Your Consideration
10Bet’s review record online isn’t stellar and it won’t be hard to run into a negative review of their services and earlier layout designs. One thing is certain, with their clear intention in developing their brand and investment in their mobile applications, 10Bet is an intriguing platform for players searching for the best offers.

Bet 365

One of the premier brands in online bookmaking, Bet365 might just be a class above the rest thanks to their world renowned pedigree, exceptional security infrastructure, and marketing strategy. Firmly embedded in the Football market, Bet365 is the shirt sponsor and currently hold the stadium-naming rights for English Premier League club Stoke City.

Known For
In terms of betting markets, Bet365 is an industry leader and famously cast their net to all corners of the world with the goal of offering their customers the best and most competitive markets online. Their state of the art Live Streaming service allows for players to follow their bets live and watch events play out in real time.

Feel free to expand your knowledge through our Bet365 review.

New Customer Offers

  • 100% deposit bonus up to £200

As of right now, this seems like the only promotion on offer for new players. As a marquee brand, Bet365 isn’t as aggressive as other brands with their marketing campaigns. The dominance of the brand and the added value offered to players through their Live Streaming service across all platforms results in brand confident in the services on offer and the quality of betting markets available to players.

Existing Customers
Currently, it’s not clear what promotions are offered to existing players, but it’s likely that customers receive direct advertising and potential offers for football coupons applicable to bets.

Points For Your Consideration
While it’s hard to find a fault, for new players enticed by aggressive promotional campaigns that feature numerous bonuses and offers, Bet365 might not be the most appealing platform.

Betway

You’re likely to get a variety of opinions if you mention Betway in a gambling forum. It was only four years ago when renowned online bookmaker review sites, led by SportsbookReview.com, gave the site a “D-” rating due to numerous complaints from players unable to clear bonuses, denied payouts outright because of an awkward terms and conditions agreement, and even out right denying player payouts for no given reason.
A seemingly untenable position for an online bookmaker, Betway worked to redeem their reputation with customers and immediately began an aggressive restructuring process that overhauled the company’s management and reformed their entire sports betting offerings.
They’ve since been pushed up to a B- by SportsbookReview.com and they continue to work on regaining the trust of customers and their peers within the sports betting community.

Known For
A tactical marketing strategy has since seen Betway partner with a whole host of clubs in the .2 Bundesliga and a landmark deal with Premier League side West Ham United.

Want to learn more? Check out our BetWay review!

New Customer Offers

  • Sports Welcome Offer

A standard offering from online bookmakers, Betway will match 100% of any deposit of £50 or less. While it might seem a tad boring, Betway do offer a very reasonable terms and conditions agreement in relation to this matched deposit offer and players should find the necessary odds needed for wagers are competitive with other online bookmakers.

Existing Customers
Existing customer will find that Betway offers only one current promotion: the Free Bet Club. Surprisingly competitive, Betway offers players the opportunity to opt into the club and receive £10 back in free bets. Players will need to spend a minimum of £25 a week on football triples which are single bets that are dependent on three or more outcomes. Simply put, this offer allows players to place a £25 accumulator bet each week for only £15. Accumulators are one of the most popular bets in football and Betway is wisely promoting this offer to customers in the hopes of encouraging continued play and a reward for loyalty. It’s a great strategy that more online bookmakers should take note of.

Points For Your Consideration 
A quality outfit, Betway should consider beefing up their welcome bonus with a clear focus on promoting to new players and shoring up their pedigree online.

Betfred

One of the most common betting shops on the high street, you’ll find it difficult not to run into Betfred shop regardless of the city you’re in. It has to be noted, with their focus on storefronts, that Betfred isn’t the most competitive of online bookmakers. A limited betting market and user interface that pales in comparison to some of the top online bookmakers, Betfred is leveraging its hard earned reputation for solid Football, Horse Racing, and Greyhound markets. Betfred shops uniquely offer the brand an easy way into cities and communities throughout the UK. One of the most highly visible betting shops, new players are sure to be aware of the brand as a local staple in their communities and cities.

Known For
Recently, Betfred announced a two year partnership with Bolton F.C. as their primary shirt sponsors as well as becoming the premier partner for the Scottish League Cup.

New Customer Offers

  • Bet £10 Get £30 Free Bets & 30 Free Spins

An interesting twist on a standard offer, Betfred offers £30 in free bets and 30 free spins to new players who make an initial bet for £10. The key thing about this bet is the bonus on offer is divorced from the result of the initial bet. Win or lose, you’ll be able to redeem this offer.

Existing Customers
Ongoing promotions is where Betfred truly excels, offering a number of different options: Double Delight, Hat-trick Heaven, and their renowned Goals Galore.
As the name suggests, Double Delight is when the player you’ve chosen to score the first goal, double his tally in the game. Betfred will double the winnings earned on the first initial bet.
Hat-trick Heaven is the same offer as Double Delight in principle, with bonus being triggered when the player you’ve chosen to score the first goal records a hat-trick in the game. In turn, Betfred will triple your winnings off your initial bet.
Betfred’s prized promotion, Goals Galore, is an attractive promotion because it takes the result of the fixture out of the consideration for the player. Players are betting on the score of the game, regardless of which team does the scoring. Betfred also offers boosted odds on select Goals Galore accumulator that include three or more selections.

Points For Your Consideration
Betfred may lack a plethora of betting market options for players, but their unique welcome bonus and their continued promotions make Betfred the platform for players looking to extract the most value from their bets.

Paddy Power

As an online bookmaker, Paddy Power is one of the biggest brands in the industry and leads the way with their innovative offerings and live streaming capabilities.

Known For
The Irish outfit has a notorious streak of oddly timed and less than tasteful marketing initiatives that drive awareness and polarize audiences just as effectively. If willing to overlook some of their missteps, you’ll find on offer some of the best bonuses and promotions on offer.

New Customer Offers

  • £20 Risk-Free Paddy Power Bet

It might seem like a straightforward offer, but Paddy Power gives new players the opportunity to make a risk-free bet before depositing any funds into a playing account. The kicker here is that even if you lose the bet, your playing account will be refunded the £20 lost on the bet and you’ll be able to continue playing with the balance. Terms and conditions should be consulted, but the rollover requirement on such a low stake should be manageable for players.

Existing Customers
In terms of sheer amount, Paddy Power far and away offer the most promotional offers to customers who use their platform. These offers are expanded in accordance with high profile events and contests. Routinely offering money back specials and insurance on accumulator bets, Paddy Power’s sheer competitiveness comes from the exceptional direct to customer advertising they do when rolling out new promotions.

Points For Your Consideration
Paddy Power is notorious for their poor layout and limited Live Streaming service. It’s also been alleged by reviews sites and past players that while Paddy Power facilitates a gaming experience that celebrates winning, the bookmaker isn’t afraid to set betting maximums on some of their more successful players. Nevertheless, the platform should be strongly considered by new players looking to dip their toe into the online betting markets.

Coral

The final online bookmaker we’re covering is Coral. Like Betfred, Coral shops can be found in most cities in the UK making them a trusted brand within the gaming community.

Known For
Unlike Betfred, Coral is fantastic at offering quality betting markets to choose from with a great Live Streaming service that helps you track your bets in real time.

New Customer Offers

  • Coral Bet £5 Get £20 Bonus

An interesting twist on the typical £20 bonus, Coral offers new players a £20 bonus distributed as 4 X £5 bets after they make an initial bet of £5. Once the bet is made, Coral will refund your bonus account and you’ll be able to make four separate bets of £5 with the stake not returned if you win. It’s a great offer for new players looking for a low investment option that isn’t tied to a strict terms and conditions agreement.

Existing Customers
Coral offers customers quite a few bonuses for continued play and loyalty, however, in terms of Football, Coral only offers their 4+ Acca Boost, a promotion for an accumulator style bet where a minimum of 4 selections must be made with a winning ticket receiving a 10% bonus paid to the player in free bets.

Points For Your Consideration
A quality bookmaker with great offerings, Coral is focused on improving their Live Streaming capabilities as well as creating a better UI experience for players using their website and app.

Understanding the terms and conditions for betting offers:

After going through all the listed promotions and bonuses on offer from a variety of companies, let’s take a second to discuss Terms and Conditions, more commonly known as T&C, and some of the things to consider before making a wager.

What To Should Know About Betting Offers T&C

Firstly, before choosing a platform, make sure you carefully consult the T&C listed and understand the specific conditions for betting events, bonuses, and promotions on offer. For example most bonuses expire after a set amount of days or failure to turnover your bonus a required amount of times could lead to you losing all the funds in the account.
A key thing to look out for is a T&C that isn’t overly complicated with jargon and weird phrasing. It’s the responsibility of bookmakers to make their T&C as clear as possible for players and an easy way to spot an online platform that doesn’t have the best standards in place.

An Example For Review

Consider this promotion at 888Sports: Bet £10 get £30 welcome bonus for new players.

Listed in the T&C is the following:

  • New customers only
  • Minimum deposit of $10 using deposit code fb30
  • A qualifying bet is a ‘real money’ stake of at least £10 (£20 e/w) placed on any sports markets
  • Minimum odds of 1/2 (1.5)
  • Free bets credited upon qualifying bet settlement and expire after 7 days
  • Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply.

You’ll see that to be eligible depends on set deposit amount, a unique code, a definition of the type of bet that is valid within this promotion, and the required odds that must be wagered on for the bet to go through. Careful consideration before playing bonuses is an important thing to be cognizant while considering promotions.

Conclusion:

It’s been a long, but hopefully fun and engaging read about what to consider before choosing an online sports betting platform for your gaming. Sports betting is a fun, but difficult hobby and here at football-betting-sites we’re trying to demystify the more confusing parts of the industry while highlighting some of the best promotions and bonuses on offer for players. Check back in for updated information and a running list of the best offers from a variety of online bookmakers.