We live in a golden age for sports betting, with new bookies being launched all the time. In turn, this is not only forcing older sportsbooks to raise their game, but giving bettors more choice than ever before. 

Read on to discover why you should choose a new sportsbook over an old one, and whether or not new bookies are safe. You’ll also learn how to pick a new bookie for yourself, and – to get you started – we’ve provided a list of the best new football betting sites around right now.

Best New Football Betting Sites (Updated: November 2020)

New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

18+. New customers only. United Kingdom, Ireland, Norway, Finland and Canada only. Min odds 2.00 (1/1). First deposit of £10 or more. Full T&Cs apply.

New players only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £30, minimum odds of 2, stake is not returned, maximum Conversion £30, 10X wagering the winnings, valid for 5 Days from issue. Excluded Skrill deposits

18+. New UK Customers only who registered on and after 20/3/2019. Min odds of at least 1.65. Match max 50 free bet.  Full T&C’s apply.  

New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+

New customers only. Min deposit £10 (UK debit cards only) Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety.

New players only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £20. Excluded Skrill deposits. Full T&Cs apply

New players only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £20. Excluded Skrill deposits. Full T&Cs apply

New Players Only. Minimum stake $/€/£10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. T&C apply. 

New Players Only. Minimum stake £/$/€10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £/$/€20. Excluded Skrill deposits.

New Football Betting Sites – Launch Dates

 

The phrase ‘new football betting sites’ isn’t exactly scientific. After all, there’s no strict definition of how old something new actually needs to be! 

In this context, though, we’d say that any sportsbook launched within the previous two years certainly counts as being new. At the time of writing, therefore, this qualifies any and all bookies founded from 2018 onwards. 

Here are the launch dates of some of the top new UK bookmakers, all of whom fit this description. 

How to Choose a New Betting Site

There are quite a few factors you need to consider when deciding which new betting site you should sign up with. These are the most important ones, and we’d encourage you to take them all into account before making your final choice. 

✔️Sign Up Offer – A good welcome offer should offer genuine value, by increasing your spending power from the beginning. Free bets are the best way to do this, but risk-free bets are a good alternative. 

✔️Football Coverage – All the biggest domestic, continental, and international competitions should be available for both pre-match and in-play betting. There should also be a good variety in bet types, aside from the old classics like Match Result, Over/Under Goals, and so on. 

✔️Ongoing Offers & Promotions – Bookies should reward your loyalty with a consistent range of ongoing promotions. Again, these should offer genuine value, which the likes of acca insurance, acca boosts, and odds boost certainly do. 

✔️Payment Methods – All bookies will support Visa and Mastercard, but many nowadays also allow deposits and withdrawals with eWallets like PayPal, Neteller, and ecoPayz. Deposits should be instant, withdrawals should be swift, and there will preferably be no transaction fees attached.

✔️Mobile Betting – Ideally a bookie will have a dedicated mobile betting app, for both Android and iOS users. Failing that, the mobile version of their site should be quick to load, and have an intuitive interface.

✔️Licenses – Any legitimate sportsbook should hold at one license, and many will hold two or three. At least one of these should be from either the UK Gambling Commission or Malta Gaming Authority.

✔️Customer Service – You’re looking for two things here. Firstly, you want a few different ways to contact the support team, with live chat being the best. Secondly, the coverage hours should be good, with 24/7 support obviously being optimal.

GatoBet

About GatoBet

GatoBet was only launched in 2019, but has plenty of experience behind it courtesy of operators ProgressPlay. It’s a highly professional platform, with a particularly intuitive interface, and has a huge range of both live and pre-match betting markets. Unfortunately there’s no live app – yet – but the mobile website is just about good enough to get the job done. The ‘Bet £10, Get a £30 Free Bet’ certainly has the potential for huge returns, but be aware of the rollover requirements before getting involved! 

Football Betting Features

When it comes to live wagers, GatoBet is definitely one of the top new betting sites around. There are plenty of in-play markets to pick from, and the odds for these update pleasingly regularly. It’s quick and easy to place and cash out live bets, and there are statistics and a visualisation tool to keep you informed. 

GatoBet Bet £10 Get A £30 Free Bet
GatoBet Bet £10 Get A £30 Free Bet
Use deposit code GATO when you register a new player account, make your first deposit and...Show More
Use deposit code GATO when you register a new player account, make your first deposit and place a qualifying bet of £10+ on any event of your choice to get a £30 Free Bet. The Free Bet is a one-time stake of £30 at min odds of 2. The max conversion is £30. Stake not returned. Any winnings from your free bet is subject to 10x wagering requirements. This free bet sign up offer expires 5 days after it has been credited to your account. Skrill deposits are excluded for this offer. T&Cs apply. Show Less

SBK

About SBK

SBK might have kicked off recently, in 2019, but it’s an offshoot of the incredibly successful Smarkets betting exchange. As such, it’s no surprise to see that – from top to bottom – this is easily one of the best new football betting bookies. It’s a mobile-only sportsbook, and the app is of the highest quality, being stable, intuitive, and generally a joy to use. You can download it on both Android and iOS devices, and get to work on the excellent ‘Deposit £20, Get £20 risk-free’ welcome offer immediately. 

Football Betting Features

SBK provides all the modern football betting features you’d expect – like live betting and cash out – but takes things a step further in several ways. Most notable is the tipster system, in which you can follow the most successful tipsters on the platform. SBK also tracks live prices across the Smarkets exchange to ensure you’re getting good prices on your football bets. 

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Mr. Play

About Mr. Play

The Mr. Play brand has actually been around for a few years, with their casino launching in 2017. It was in September 2019 that they decided to add a sportsbook, and this already looks like a wise decision. It certainly makes a good first impression, between the clean, modern appearance and a ‘Bet £10, Get £10’ welcome offer for new players. There are several other enticing promotions too, including ‘Battle of the Punters’, and – although there’s no app – the mobile version of their website is still impressive. 

Football Betting Features

For a new bookie, Mr. Play actually give you a surprising level of control over your live football betting, offering partial cash out in addition to a traditional full cash out. In addition to a nice, wide range of pre-game and in-play football markets, there’s also a ‘PlayBoost’ deal, which boosts your winnings on accumulators up to a mighty 77%. 

No coupons found.

Betiton

About Betiton

Like some of the other names on this list, while technically Betiton is one of the wave of new bookies, having only launched in 2020… it certainly doesn’t feel that way! Some of the credit must go to veteran developers Aspire Global, who have built a brilliantly streamlined, intuitive, and modern-looking platform. Betiton have done a great job themselves, though, providing an impressive range of betting markets and a generally professional experience. The welcome offer is excellent too, giving you a £10 free bet in exchange for a £15 qualifying wager.

Football Betting Features

Betiton don’t have live football streaming, but they do have just about everything else you could ask for! In addition to a global selection of markets, and a nice variety of bet types, there’s also some great support for in-play football betting – live stats, an impressive visualisation tool, and both full and partial cash outs are all offered. 

Betiton Sport Betting Welcome Offer
Betiton Sport Betting Welcome Offer
Become a new player at Betiton and get a free bet when you create an account and make your...Show More
Become a new player at Betiton and get a free bet when you create an account and make your first deposit and first bet. Simply sign up, making a deposit of €10+ and bet €15 at minimum odds of 2, and you’ll be awarded a €10 Free Bet. Welcome Free Bet expires 14 days after you receive it. T&Cs apply. Show Less

BazingaBet

About BazingaBet

BazingaBet was launched in 2020, and – like GatoBet – is operated by ProgressPlay. The platform here is functional rather than spectacular, but it’s still a cinch to navigate. The mobile version isn’t quite as good, so it’s annoying that you must rely on it thanks to the lack of a mobile app! BazingaBet has a good number of both sports and markets to bet on, and the variety in bet types is impressive too. Unfortunately, while their ‘Bet £10, Get a £20 Free Bet’ deal sounds like one of the top new bookie sign up offers, it’s let down by strict rollover requirements.

Football Betting Features

Live betting is a real strength here. You almost always have a good selection of in-play matches to wager on, with odds that update with pleasing regularity, and both live stats and a visualisation tool keep you up to date. There’s also a nice range of bet types, and several football-specific ongoing promotions.

Vbet

About Vbet

Vbet might have only launched in the UK in 2018, but they have actually been operating in other countries since 2003. You get the best of both worlds with Vbet, therefore – a desire to gain British customers as quickly as possible, mixed with an excellent track record. Their expertise shows itself in a variety of ways, from a highly intuitive interface, to a truly excellent range of promotions, including a £10 free bet if your first wager of £20 or more loses. They have also offered a solid mobile app in the past, although this currently seems to be unavailable.

Football Betting Features

Football is a massive priority for Vbet, as shown by their sponsorships of both Arsenal and Monaco. On the sportsbook, this manifests itself in several tidy promotions (including acca insurance and a ‘Boring Football’ 0-0 offer), odds boosts, and an exceptionally wide selection of bet types. 

VBET Welcome Offer
VBET Welcome Offer
Create a new player account and get a welcome free bet! To get your free bet, make a first...Show More
Create a new player account and get a welcome free bet! To get your free bet, make a first deposit of £5+ and place an accumulator with 3+ selections (each selection must have min. odds 1.8). The stake of your first bet between £5 and £25 will be matched by VBET with a free bet that will be issued to your account. T&Cs apply. Show Less

Can I Trust a New Bookmaker?

One of the main reasons people choose the same old brands, rather than one of the many new football betting sites out there, is that it seems a safer choice. These names are better-known, after all, and have a longer track record. They seem, therefore, like much less of a risk. 

This is perfectly understandable. When entrusting your money to a website, you want to be sure it will be safe. We’re here to tell you, however, that you can absolutely trust new sportsbooks too.

For starters, all the best new football bookies will carry at least one license. These come from independent regulatory bodies, who are specifically designed to check the legitimacy of a new sportsbook, and – after that – hold them to an extremely strict set of rules. Those rules ensure the appropriate levels of fairness and security for users. You can be sure, therefore, that every sportsbook we recommend has been exhaustively analysed and scrutinised. 

On top of that, as noted earlier, many new bookies aren’t completely ‘new’. Whether the people running them have worked elsewhere, the operating company have several previous sportsbooks, or the brand already had a casino website before opening a sportsbook… there can actually be plenty of experience behind these supposedly-new sportsbooks!

The Advantages of Choosing a New Betting Site

The one big disadvantage of going with a new betting site is obvious – it won’t have the track record of one of the older, more established names. There are actually plenty of good reasons to switch things up, though, and pick this route instead. 

Here are just a few of them: 

  1. Enticing Welcome Offers – The priority for any new betting site is to get people to sign up. The best way to do that is with an irresistible welcome offer. 
  2. Ongoing Promotions – A new bookie must not only attract newcomers, but keep them around for the long term. High quality ongoing promotions are the most effective way to do this.
  3. Competitive Odds – To be competitive with more established brands, new bookies must offer odds that are at least as good. In many cases, they’re even better. 
  4. Caring Customer Service – With fewer customers to serve, you’re more likely to get speedy, helpful, and friendly service from a new bookie’s support team. 
  5. Constant Improvement  – Established bookies have already achieved success, which makes them reluctant to take chances. New bookies have less to lose, and are much more open to taking chances and innovating.

FAQ

❔Can I trust a new bookie?

Yes, as long as it holds at least one license with a regulatory body (like the UK Gambling Commission)

❔What is the biggest advantage of choosing a new betting site?

The value offered in their welcome offer and ongoing promotions

❔How do I know if a new betting site is real and not a scam?

Check their licenses, research the security measures they have in place, and read articles from reviewers who have used the site for themselves

Conclusion

We can understand why you might have steered clear of new bookies in the past. The reality, however, is that nowadays they can be at least as good as the older names, and – in some cases – even better. Sure, they don’t have a track record, but we’d argue that the value you get from both promotions and odds more than makes up for this. With the legitimacy of these sites easily confirmed too, and so many enticing options to choose from… there’s really little reason not to try out a new sportsbook for yourself.