Betfred might not be the biggest name in British bookmaking… but they’re certainly up there. Despite not having the ubiquitous marketing of a Paddy Power, or the history of a William Hill, they’re still one of the five or six biggest bookies in terms of revenue.
That’s all well and good for them, of course… but what about you, the customer? How does Betfred’s offering stack up compared to all the other options that are open to you?
Well, that’s exactly what we’re about to find out, in our comprehensive Betfred review. We’ll assess the quality of Betfred’s promotions, interface, security measures, and plenty more besides.
Great Welcome Bonus.
One of the Finest Acca Insurance Promos.
Interface Can Improve.
Table of Contents
Betfred Sports Sign Up Offer
One of the things to watch out for with a big bookie is them “taking their foot off the gas pedal” when it comes to getting new customers in. Simply put, they don’t need fresh punters as much as smaller bookies… so they don’t try as hard!
Fortunately, Betfred do not fall into this category. Whilst the Betfred new customer offer isn’t the most original we’ve seen, it’s still pretty darn good. In short, it’s a classic “Bet £10, Get £30 free” deal. You pop down a tenner or more on a bet, and you get £30 back in free bets.
These are the main Ts & Cs you need to be aware of:
- Odds of qualifying bet must be evens or greater
- First bet must be settled within 60 days of placement to qualify
- Free bets must be wagered within seven days of issue
Betfred Betting Ongoing Promotions
So, the welcoming Betfred offer is solid, but can the ongoing promotions follow suit?
The short answer is… yes! Betfred has a lovely wide range of offers. Whilst football is certainly the focus – as you might expect – other sports are certainly catered for too.
Football fans will find an extremely competitive Acca Insurance offer here. If you put five or more selections into your acca (at odds of 1/3 or greater), and only one team fails to come through for you, Betfred will refund your entire stake up to £10. Nice!
Even more noteworthy is the Double Delight/Hat-Trick Heaven offer. If you bet successfully on a first goalscorer (or the next goalscorer, for in-play bettors), and they then go on to score one or two more goals, Betfred will then double or treble your winnings accordingly.
In fact, the Double Delight offer is even extended to NFL and rugby union too. Again, if you pick the first touchdown or try scorer, and they go on to score again, you’ll get your winnings doubled.
Horse-racing is also brilliantly covered here. There are deals for British, American and Australian horse racing, with some paying out extra places, and others giving you a free bet if your selection comes second.
Betfred Football Features
Of course, any respectable bookie needs to cater for fans of all the major sports out there (and a few minor ones besides). One sport, however, indisputably dominates the sports betting landscape – football. The quality of a bookie’s football section, therefore, is of paramount importance.
We take no joy in getting off to a negative start here… but the layout and general appearance of Betfred’s football section is pretty poor.
Aesthetically, it’s simply not nice to look at. The text is small, and it’s an annoying light grey colour against a white background (never a good choice).
Worse than that is the actual layout. Most major bookies nowadays have a dedicated football section, complete with its own homepage. From there, you can instantly access everything you’re likely to need – in-play-betting, big upcoming games, outright bets, and so on – with the click of a button.
This is not the case with Betfred. Rather than having a homepage for football, you have to navigate a list of menus at the side of the screen to find whatever you’re looking for. Just to find the biggest upcoming games, for example, you have to click on “Football”, then “Popular Match Lists”, then “Popular Matches”. It’s incredibly clunky, and lags far behind the interface of basically all the other major bookies.
Get past that, and you’ll actually find some pretty solid football betting options. There’s an absolutely enormous range of leagues to bet on, with in-play betting and a Betfred cash out feature – which works very well indeed – available for all of them.
Excitingly, there’s also the Betfred Watch Live feature, which allows you to stream football from all around the world if you have a positive account balance. Can’t actually watch the game, but want to keep up with it anyway (basically, are you in an office and trying to look like you’re working)? Betfred also provide live audio commentary for all the major matches, which is a lovely touch.
If you can get past the outdated interface and sub-standard appearance, there’s plenty to like about Betfred’s football betting features.
Other Betting Markets
Generally speaking, Betfred provides for fans of other sports – besides football – very well. As we mentioned already, you’ll find a good selection of special offers for these sports, with the horse-racing promotions particularly impressive.
All the major sports are covered here, such as golf, tennis, cricket, darts and rugby. Pleasingly, within those sports, Betfred also gives special markets for one-off events. In golf, for example, at the time of writing you can bet specifically on upcoming events like the Tiger Woods vs Phil Mickelson grudge match, the Hong Kong Open, the World Cup of Golf, and so on.
Of course, our reservations about the layout of the website – which we mentioned with relation to football – also apply to other sports too. Again, though, if you’re happy to put up with those then there’s enough variety on Betfred to satisfy all your sports betting needs.
Mobile Betting Options & Apps
The rise of on-the-go betting has been startling. It’s arguably the biggest reason why sports betting has become as ludicrously popular as it has done. Accordingly, the quality of a bookie’s mobile app is now of paramount importance.
The Betfred mobile app basically gives you all the features you get on the desktop version. This includes in-play betting and cash out options, live streaming, and access to their famous Double Delight and Hat-Trick Heaven deals. The interface, which is so underwhelming on a computer, actually feels and looks better on a smaller screen too.
Bizarrely, there’s a massive disparity between the reviews for the Betfred Android app and its iOS counterpart. On Google Play, the app averages a mere 2/5 rating. On the App Store, that goes all the way up to 3.9/5.
For the record, we tried the Betfred app on an iPhone, and everything worked absolutely perfectly. The app didn’t crash, everything loaded quickly, and all the features (including streaming) performed flawlessly.
If you do have an Android device, and you’re a frequent on-the-go bettor, we’d definitely recommend testing the app for yourself first. Download it, sign up without putting any money in your account, and simply check that everything works for you before committing to a deposit.
Security and Safety at Betfred
Okay, so you might not necessarily be asking yourself “Is Betfred legit?”, because they’re obviously a big, established bookmaker. It’s still important, though, to take a bookie’s security measures into account when you’re considering them.
Annoyingly, Betfred aren’t very forthright with this information. There are various assurances that they will keep your data and money safe, but there’s little clue as to how they do this. This is quite common amongst bookies… but it’s still annoying!
Reassuringly, however, Betfred are fully licensed by the Gambling Commission. To get that license, you need to partake in strict, independent security audits at regular intervals.
Opening an Account at Betfred
Signing up with Betfred is a quick and painless process.
As with most bookies, you’ll need to provide a few personal details up front – your name, address, date of birth, and so on. You’ll subsequently need to provide a username and password, of course, and create a security question and answer. All told, it takes a minute at most to fill out the required forms.
There is one slight improvement we’d like to see. With other major bookies, you’ll now often be able to set up deposit limits while you’re signing up. You can still create these limits on Betfred, but you have to search for the feature. Considering there’s such a focus on responsible gambling nowadays (and rightly so), we’d like to see this option front and center from the beginning.
That aside, the Betfred signup process is pretty much perfect.
Betfred Banking Options and Payments
Betfred doesn’t have the widest variety of banking options in the world, but all the major bases are covered. These include Visa and Mastercard, PayPal, Neteller, and Skrill. The minimum deposit for all these methods is a mere £5, which is excellent.
There are slightly fewer options when it comes to making a Betfred withdrawal (five, instead of eight), but these do include all the most popular methods. The minimum withdrawal is £5 for all methods here too, except for Visa (strangely), where it’s £10.
Finally, when making a withdrawal, you should know that Betfred may ask for some proof of identity. This could be a driver’s license, passport, or recent bank statement. Whilst this is a minor annoyance, it’s fairly standard practice within the industry.
It’s a simple fact of life that, from time to time, you’ll run into a problem with your bookie. Whatever the specifics, the crucial thing is that you can get in touch with them nice and quickly.
That should never be a problem here. You can reach the Betfred customer service team in a variety of ways. If your enquiry is urgent, you can use the live chat feature or give them a call. If not, you can just contact Betfred via email.
Elsewhere, there’s also plenty of written guidance available on the site. In addition to a hefty FAQ section, there’s also a series of guides for newcomers to betting. These explain everything from terminology to bet types in a clear, easy-to-understand manner.
Betfred Company Details
Betfred was founded in Salford by two brothers, Fred and Peter Done, back in 1967. That doesn’t make them quite as old as the likes of Ladbrokes or William Hill, but they’re still certainly one of the older names on the scene. They were actually called Done Bookmakers all the way up until 2004, when they were rebranded in favour of the older brother, Fred.
Interestingly, Betfred have remained privately-held throughout their history, unlike bookies such as Ladbrokes who have opted to merge. Clearly it’s worked for them, because they recorded revenues of nearly £13bn in the last financial year, and still operate over 1,650 brick-and-mortar outlets across the UK.
Like Bwin, William Hill and 888sport, Betfred is now based in tax-friendly Gibraltar.
Betfred Football Betting Bottom Line
Betfred is so close to being an absolutely outstanding bookie.
The welcome offer here is extremely competitive, and the ongoing promotions really are excellent. The mobile app delivers everything you could ask it too, and Betfred show an admirable commitment to customer support.
The interface is the only thing holding this bookmaker back from gaining full marks from us, and truly rivaling the best in the business.
On the one hand, a website’s layout is something you get used to over time. On the other hand… it’s also something that you shouldn’t need to get used to. When you’re dealing with one of the biggest bookies on the market, everything should be top class. With sites like William Hill and Paddy Power, it is. With Betfred, it isn’t. It’s as simple as that, really.
With all that said, there’s a lot here to like. We’d still certainly encourage you to take advantage of Betfred’s generous Bet £10, Get £30 welcome offer, and try out the website for yourself.
New UK & NI customers only.18+. Deposit &place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +.
£30 paid in free bets within 10 hours of bet settlement, expires 7-days after issue.E-Wallet & Prepaid Card restrictions apply.
Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Full T& C’s apply.