18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,


  • Overall Rating 92% 92%
  • Betting Markets 95% 95%
  • Odds 90% 90%
  • Bonuses & Promotions 95% 95%
  • Payment Options 90% 90%




Year Established: 2000


Live chat: Yes


Licensed In: Gibraltar, UK



Fantastic Welcome Bonus and Promotions.


Part of the Biggest UK Bookies Firm.


Intuitive Layout Meant  for Betting.


A User Interface That Is Intuitive And Works Well

Quite simply, Ladbrokes are the most prestigious bookmaking brand in the industry. They’ve been in business since the 19th century, and in that time they’ve done it all, seen it all, and offered odds on it all. Literally generations of punters have wagered with the Ladbrokes football betting system, so if you’re looking to sign up with a sure thing for your football betting, Ladbrokes is a great option. This is a company that has truly stood the test of time.

Nowadays they have over 2,400 high street outlets in the UK and Ireland, in addition to a colossal online gambling business which has around 800,000 registered users. Ladbrokes are definitely one of the most reliable companies in the industry.

Despite their success, they still maintain a focus on providing great service for their customers; on their website, they proudly attribute their large online user base to their ‘unwavering focus on the interests of our customers’.

Ladbrokes Betting Sign Up Offer

Ladbrokes’ sign up offer for football betting is competitive, without being anything revolutionary.

When you join Ladbrokes, you have the option to benefit from £20 in Free Bets as a new customer. You can score this £20 in Free Bets when you stake £5 on sports.

No coupons found.

Here’s what you need to know about this Sports offer and its main terms:

  • Register a new Ladbrokes account online or mobile.
  • Place cumulative qualifying stakes to a total of £5 win of £5 each-way at odds that total 1/2 or greater.
  • You’ll be awarded with 4 x £5 Free Bets to use immediately.
  • You have 14 days after registering an account to claim this promotion.
  • Once you’ve got your Free Bets, you’ll need to use them within 7 days or they will expire.
  • This sports promotion is for 18+ UK and Republic of Ireland residents, but is not available to those who open new accounts depositing funds with PayPal, Neteller, Skrill, Moneybookers, Prepaid Cards, or Paysafe.
  • Full T&Cs apply

While it’s definitely not the most original sign up deal out there, it’s actually an extremely user-friendly offering and a great way to kick off the betting action with your football favourites.

Ladbrokes Ongoing Football Promotions (Updated on: December 2021)

Ladbrokes offer a wide and user-friendly range of ongoing promotions. Established brands don’t always do this, seeing as they draw in plenty of punters anyway, so it’s refreshing to see this to say the least.

Ladbrokes New Customer Offer
Ladbrokes New Customer Offer
Get £20 in Free Bets when you register a new player account and bet £5 win or £5 each-way at odds totalling 1/2 or higher. You will receive 4x £5 Free Bets (totalling £20) to use immediately. Once your Free Bets have been credited, they are valid for only 7 days. Stake not returned. Free Bets are valid on any sport. Promotion available for only14 days from account registration. Payment methods restrictions apply. Bet types excluded. T&Cs apply.
Ladbrokes Horse Racing Best Odds Guranteed
Ladbrokes Best Odds Guaranteed - Horse Racing
Take the price (early prices, board prices, singles and multiples) on any UK & Irish horse races and if the starting price returns higher, you will be paid out at the greater SP. Bet type restrictions apply. Promotion capped at £50k per customer per day. Bets placed after the off are not eligible. If Rule 4 applies, Ladbrokes will pay best odds after rule 4 deductions. Bet type restrictions apply. T&Cs apply.
Ladbrokes Bag Yourself The Best Acca
Ladbrokes Bag Yourself the Best Acca
Boost, insure, track and edit your accumulators by bagging the best accas. Plus, if one team should fail you on 5+ Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score and Total Goals Over/Under accas, you can load up you footy accas and enjoy Money back as a Free Bet up to £10. Acca Insurance: Minimum selections odds 1/10. Accumulator odds 3/1. Only pre-match straight line accas. One free bet up to £10 per day, per customer. Free bet is credited within 24 hours and expires in 7 days. Stake not refunded. Odds Boost: Select on account. Up to £50 at boosted odds. Minimum 1 boost per day. Comparison is accurate of 4.4.2018. T&Cs apply.
Ladbrokes Extra Place Races
Ladbrokes Extra Place Races
Every day you can get extra places on selected horse racing meetings. Applies to bets placed on selected races from 15:00 the day before the race. Minimum runner stipulations apply. T&Cs apply.
Ladbrokes Best Odds Guaranteed - Greyhounds
Ladbrokes Best Odds Guaranteed - Greyhounds
Take the price (early prices, board prices, singles and multiples) on any UK & Irish greyhound races and if the starting price returns higher, you will be paid out at the greater SP. Bet type restrictions apply. Promotion capped at £50k per customer per day. Bets placed after the off are not eligible. If Rule 4 applies, Ladbrokes will pay best odds after rule 4 deductions. Bet type restrictions apply. T&Cs apply.
Ladbrokes Odds Boost
Ladbrokes Odds Boost
Enhance your odds of your horse racing bets or on any of your sports bets, every day, with Odds Boost. Some markets, deposit types and bet types are excluded. Max boost limits apply. T&Cs apply.
Ladbrokes 5-A-Side
Ladbrokes 5-A-Side
Pick a game from Ladbrokes’ upcoming highlights and play 5-A-Side on the biggest leagues across Europe, including the English Premier League, Italian Serie A, German Bundesliga, Spanish La Liga and French Ligue 1. 5-A-Side lets you be the boss: choose your formation, pick your players, select your stats, build your team and place your bet. T&Cs apply.
Ladbrokes GetAPrice
Ladbrokes #GetAPrice
Tweet @Ladbrokes #GetAPrice to request a price on a wide range of football markets, including La Liga, Bundesliga, the Premier League and more. If the #GetAPrice market you request does not exist, Ladbrokes will see what it can do about creating one for you. Cannot be combined with other bets. Max payout £25,000. T&Cs apply.
Ladbrokes Super Price Boost
Ladbrokes Price Boosts & Super Price Boosts
Get your chance to net bigger winnings by scoring bigger odds on your bet across various events and markets. You also have the option of heading to your chosen event and find a price boost there, too. T&Cs apply.
Ladbrokes 1-2-Free
Ladbrokes 1-2-Free
Get your chance to win £100 cash by correctly predicting the scores of 3 selected Premier League games on either the Ladbrokes Mobile Web or App. If you mange 2 correct scores, you will be awarded a £5 Free Bet and will be awarded a £1 Free Bet for 1 correct score. Free Bets are credited within 24 hours of final fixture and expire in 7 days, stake not returned. Entries are available until first kick-off in the first match. This promotion is available every week to qualifying customers. Payment method restrictions apply. T&Cs apply.

Ladbrokes sports clearly devote a lot of attention to their ongoing promotions, because at any one time they offer specific offers for upcoming matches. At the time of writing, the first leg of the Champions League semi-final between Real and Atleti is about to take place. Ladbrokes football offers have three specific bets for that titanic clash alone. These include a tantalizing offer that’s only available to new customers: you can bet on either Ronaldo or Griezmann – two of Europe’s premier marksmen – to score anytime, at frankly ridiculous enhanced odds of 12/1.

Cash Out

Sure, we all love sitting on the edge of our seats while we’re waiting for the final score, but sometimes you just want to be done with it, especially when you have a bet riding on the result. If you ever get cold feet, Ladbrokes gives you the option to Cash Out on selected bets, giving you an instant payout and minimising your losses. Cash Out is available on a wide variety of Football bets including: Match Betting, Next Team To Score, Both Teams To Score, Half-Time/Full-Time, Double Chance, Second Half Double Chance, and many more. T&Cs apply.

Odds Boost

There’s no better way to enhance your odds than with an Odds Boost. With this promo, Ladbrokes gives you the ability to increase the odds of your bets. Each day, head to your “My Account” section and your Odds Boost will appear detailing to what market the token is applicable. It will also be displayed on your bet slip if the token can be used on the selected market. Each Odds Boost token will boost the potential returns on all selections in a betslip by means of lengthening the price of each selection. This daily promotion is for 18+ UK and Republic of Ireland punters. T&Cs apply.


By default, you already have plenty of options when it comes to Ladbrokes online football betting. With the #GetAPrice deal, though, those options become basically unlimited. 

Get A Price is effectively the Ladbrokes ‘request a bet’ promotion. To use it, you simply hop onto Twitter, tweet @Ladbrokes with the hashtag #GetAPrice, and ask for odds on… basically any market you like! The bets can be as straightforward or complicated as you please. Available markets range from Match Result, to Tackles, to Shots on Goal, which you’re free to mix at will, and both pre-match and in-play bets are supported. 
If it is possible to get odds on your bet, Ladbrokes will respond to you quickly with that price, along with a link. Clicking it will immediately add your customised Ladbrokes Get A Price wager to your betslip back on the sportsbook, where you can place the bet as normal.

Ladbrokes Euro 2020 Betting

Euro 2020 betting at Ladbrokes gives you the chance to back hundreds of markets and find enhanced odds and big promotions. Bet on England at Ladbrokes to win Euro 2020, or get a Super Odds Boost on the first goalscorer in the big games.

Special Euro 2020 Bonus Offers at Ladbrokes

You’ll be able to access plenty of Ladbrokes Euro 2020 offers when the big tournament arrives.

New players will be able to earn free bets or money back on losing bets when they sign up. You may also get free bets if you back England to lift the trophy and they come short.

Also look out for big ante-post bets on top goalscorer. You may be able to back a player like Harry Kane to win the Golden Boot. You could earn a free bet every time they score during the tournament.

As well as specific Ladbrokes Euro 2020 offers, you can enjoy the many promotions the bookmaker has to offer. These will include regular Price Boost and Super Price Boost offers which you can opt in to as you see fit.

Get enhanced odds on the big England match that night on everything from Both Teams to Score to Harry Kane to bag 2 or more goals.

#GetAPrice: Looking for a way to make the most out of Ladbrokes’ Euro 2020 betting odds? The #GetAPrice feature lets you construct your own Euro 2020 accumulators and get exclusive odds just for you.

Just tweet your selections or find a current list of #GetAPrice specials in the Ladbrokes Euro betting lobby.

Top Euro 2020 Betting Markets & Odds

As one of the UK’s largest bookmakers, Ladbrokes will be going super-size for its Euro 2020 betting. You’ll find hundreds of markets and Ladbrokes Euro 2020 betting odds including the standard 1X2, first goalscorer, and correct score.

Ladbrokes also groups together its Euro 2020 odds for easier access. Looking for Total Team Goals for the 1st half or 2nd half? You’ll find all the Ladbrokes Euro 2020 odds in separate lists.

For ante-post markets, look no further than outright winner, top goalscorer, and group winners. Get 1/2 odds on an each-way punt on the winner, and back the time of England’s exit.

Plus, you’ll have a legion of in-play Euro 2020 bets at your fingertips. Back the winner during the game, the scorer of the next goal, or the winner of the next corner. You can even cash out your bet early before the game finishes.

Ladbrokes Mobile Football Betting App


The Ladbrokes mobile app is certainly one of the hardest we’ve had to review.

The Good

On the one hand, it has a huge amount going for it. The interface is clean, and particularly intuitive; we think it requires fewer button-presses to place a bet than any other we’ve tested. It has all of the features you’d expect from a premier betting app too, including live odds and in-play betting. Perhaps best of all, Ladbrokes betting app actually offer specific promotions that are only available to their mobile users. Not many betting brands take care of their punters in that way.

The Bad

On the other hand, there have been widespread reports of reliability issues. We didn’t experience any of those during our test, but a quick check on Apple’s App Store reveals a 2.5 star average rating, across over 2,000 reviews. Most of this negativity has come from reliability issues. Ladbrokes have reportedly worked at improving this over the past few years, but it still seems to be an issue for many on-the-go punters out there.

You Decide

Because of this, it makes it hard to fully recommend the Ladbrokes bet app. We found it to be excellent in our experiences with it, but you should certainly be aware that many others have found the opposite to be true.

Ladbrokes Football Betting

As you’d expect from such a massive company, with Ladbrokes online betting you can gamble on pretty much every football market you can imagine. Extensive betting options are available on matches all around the world, both in advance and during the action.

The home page of the football betting section is brilliantly laid out. If you’re looking for a specific matchup, you can find it easily enough. Alternatively, Ladbrokes lay out all of the biggest markets right there for you. Right now, the Champions League semi-finals are just about to begin. Outright competition winner and finalist markets are right there for you, and options for the specific matchups are right below them. Layouts for football betting don’t get much more intuitive than this.

Ladbrokes football matches are displayed under the headings of Today’s Football, Tomorrow’s Football and Future Football. The operator offers odds on over 30 leagues which are predominantly located in Europe and South America. Ladbrokes offer most leagues for England including the four main professional leagues and the Cup competitions. The most popular league in the world for betting is the English Premier League. The date, kick-off time and match odds are displayed for each fixture. There is a link to related markets which at the time totalled 154 for each match in the English Premier League. These markets are displayed under the following headings:

  • Main Markets
  • Goals
  • Half
  • Scores
  • Team Goals
  • Handicaps

The Ladbrokes #GetAPrice facility allows customers to combine certain events taking place in a match. Some of these markets are related so the odds are adjusted accordingly. Ladbrokes offers in-play odds and live streaming for a number of sports but most live events are related to football. There are up to 50 markets updated during matches and the betting is suspended after a significant event such as a goal, penalty, sending-off and key injury. Customers can bet on matches up until the final whistle.

Ladbrokes Football In Play Betting Interface and Odds

Customers with Ladbrokes can cash out their bets to guarantee a profit or limit a loss. For each live match customers have access to live stats and a graphic displays the location of the play and attacks, dangerous attacks, shots on target and shots off target for each team. The number of yellow cards, red cards and corners is displayed and off course the latest score.  Ladbrokes also offer odds on the outright winners of many league and Cup competition which are updated after each schedule of matches.

Football betting with Ladbrokes is displayed in a number of ways such as by competition and date. The odds are also presented in coupons such as televised matches, match result and both teams to score and by country. The margin for match odds with Ladbrokes is over 11% which is one of the highest in the industry and other operators apply 3% to their three-way football markets. Ladbrokes don’t compete on the odds but rely on the reputation and trusted nature of the brand. The operator is also involved in sponsorship in the UK and that includes football and other sports.

Ladbrokes In-Play

Live betting has become incredibly popular, and we’re pleased to say that the Ladbrokes in-play offering is genuinely one of the best around. The range of betting opportunities is enormous, covering dozens of markets for football, tennis, basketball, eSports, and more. The number of bet types for each market is also extensive, and just about all of them are available to cash out. 

In fact, the cash out feature deserves its own mention in any Ladbrokes review. The tool is reliable, quick and effortless to use, and you’re invariably given fair odds when executing a Ladbrokes cash out

Ladbrokes Acca Insurance

Not only can you boost the prices of your accumulators on Ladbrokes, but you can actually edit them in-play too, cashing out certain legs while keeping the main accumulator intact. On top of all that, you also get the benefit of the Ladbrokes Acca Insurance deal. 

Acca insurance is a pretty common promotion type, ‘insuring’ one selection of your accumulator to protect the entire bet. There are a couple of ways in which Ladbrokes’ version distinguishes itself above the competition, though.

For starters, you’re covered up to a generous £10 on your Ladbrokes football betting accas. The minimum odds per selection are an extremely low 1/10, and even the total odds, for the entire acca, only need to be 3/1. Finally, the deal actually covers a few types of Ladbrokes football bets – not just Match Result – including Both Teams to Score, Correct Score, and Over/Under Goals. 

Ladbrokes Exchange

In addition to a renowned sportsbook, there is also an entire Ladbrokes Exchange in place. Like other exchanges, rather than placing bets using pre-set odds, you’re betting against other users here. Thus, you can effectively pick your own odds, as long as someone is willing to take the other side of your bet. 

There is a catch for this convenience. Like other exchanges, Ladbrokes do charge a commission on all winning bets. Their rate is set at a fair 2%, however, placing it in line with Smarkets, and comfortably below the 5% of Betfair. 

Because this exchange is so popular, you’ll find plenty of liquidity on all major markets. This means you should be able to get the odds you like, and execute a swift Ladbrokes cash out if you so desire. There are also plenty of ways to deposit and withdraw money, most importantly including Visa/Mastercard and PayPal.

Payment Methods and Banking

The brand offers a decent selection of banking options including debit and credit cards, e-Wallets and Bank Transfer. Deposits are immediate and withdrawals take from 2 to 5 days. There are no fees associated with depositing and withdrawing funds.

Ladbrokes Accepted payemnt methods Banking

Customer Support

Ladbrokes has a customer support section which displays various elements of the site. The most frequently asked questions are addressed and in most cases this eliminates the need to contact the support staff. For more immediate queries customers with Ladbrokes have access to a Live Chat facility. The company’s staff can be contacted by Twitter and there is a dedicated number for telephone betting. Ladbrokes is a member of an integrity body, is regulated by the UK Gambling Commission and promotes responsible gambling.

Opening a Ladbrokes Account

Existing customers can access their account by entering a unique combination of a Username and Password from the Home Page. Potential new customers click the ‘JOIN NOW’ button. There are required fields related to the individual, contact information and account details such as a unique Username and Password.  All new customers must answer a security question and specify the currency for banking purposes. There is an option to enter a Promo Code which is usually related to affiliate websites. The process is easy to follow and can be completed in a few minutes which is important if a new customer wants to take advantage of the latest odds for a live event or the new customer offer.

If all the required fields are populated correctly the new account becomes active immediately and the initial funds can be deposited into the account. Once a customer is logged in the next stage is to deposit betting funds. The appropriate banking method is selected and then the customers specifies the amount. The minimum deposit is £5 and the maximum deposit is £1,000. Funds are immediately available for betting. When odds are selected a betting slip is displayed. Users specify the stake and type of bet which is confirmed if there are enough betting funds accepted and the account is updated. If the stake is not acceptable the Ladbrokes trading department offer an alternative and this offer is based on a trading decision. Most bets are accepted and confirmed within seconds. Once the result of an event is known bets are settled and any winnings are made available for betting.

Ladbrokes Layout

The online interface uses the familiar branding that is recognisable from betting shops in the UK. Navigation could be improved as at times it can be difficult to locate a match or league. The pages are well laid out but in some cases there is too much information. However, moving to one area of the site is easy due to the main menu on the Home Page. Ladbrokes offers a sportsbook, casino, live casino and other gaming products. The main sports are displayed in a menu which also has a link to an A to Z of the complete range of sports. The Grid is a facility that provides various services for all customers and more information can be found quickly.

Ladbrokes Company Details

Ladbrokes have surely the most amazing backstory of any surviving betting company. They were founded in Warwickshire all the way back in 1886, and their first proper betting shops were created in 1902. Queen Victoria was still alive when Ladbrokes got going! Newer companies like Bet365 may have enjoyed tremendous success, but they simply can’t compete with that level of prestige.

Needless to say, they’ve come a long way in the past 130 years or so. They’re now a gambling behemoth, with a revenue of over £1.5 billion, and over 16k employees. In 2015, they sealed their status as the industry’s top dogs by merging with (basically taking over) another big industry name, Coral Group. Coral still exist, but they’re under the Ladbrokes umbrella now. Ladbrokes Coral Group Plc is by far the UK’s biggest bookie, with more than 30,000 workers and 4,000 high street outlets.

Ladbrokes FAQ

❔How long do withdrawals take on Ladbrokes?

 It depends on the method you use. PayPal withdrawals, for example, will be processed within a speedy eight hours. Visa and Mastercard take longer, at 1-3 banking days, and bank transfer is the slowest method, at 2-4 banking days. 

❔How do Ladbrokes free bets work?

Ladbrokes free bets are tokens you receive via special offers, which you can use instead of real-money stakes. Most expire seven days after being awarded, and – though only certain bet types are eligible – there aren’t any odds restrictions. As with free bets elsewhere, your stake will not be returned with any winnings. 

❔Can you request a bet on Ladbrokes?

Yes, using the ‘GetAPrice’ promotion. You can do so by going to Twitter, and tweeting @Ladbrokes with your request, followed by the hashtag #GetAPrice. If your request is eligible, Ladbrokes will send you a link, which you can click to add the wager to your betslip. 

❔What is Ladbrokes maximum payout?

 As with most sportsbooks, it depends on the sports market. For major football markets it is set at a hefty £1 million, though. 

Ladbrokes Betting Bottom Line

If you’re looking to change your bookie of choice, or are signing up for the first time, you can’t go far wrong with Ladbrokes. Their user interface is faultless, they have a well-earned reputation for being trustworthy, and both their signup offer and ongoing promotions are fantastic.

They’re so nearly a perfect proposition. Literally the only question mark over Ladbrokes is their mobile app, and its widely-reported reliability issues. To some, this won’t be a big deal. Others may download the app and have it work perfectly, as we did. We live in a betting world, however, where more and more people are placing their wagers on their phones. Because of this, we simply must dock some points for the questions over Ladbrokes app.

Overall though, Ladbrokes sports betting comes extremely highly recommended, for newcomers and betting veterans alike. To take advantage of their excellent signup offer now, simply head over here.

18+. UK+IRE only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.