Quite simply, Ladbrokes are the most prestigious bookmaking brand in the industry. They’ve been in business since the 19th century, and in that time they’ve done it all, seen it all, and offered odds on it all. Literally generations of punters have wagered with the Ladbrokes football betting system, so if you’re looking to sign up with a sure thing for your football betting, Ladbrokes is a great option. This is a company that has truly stood the test of time.

Nowadays they have over 2,400 high street outlets in the UK and Ireland, in addition to a colossal online gambling business which has around 800,000 registered users. Ladbrokes are definitely one of the most reliable companies in the industry.

Despite their success, they still maintain a focus on providing great service for their customers; on their website, they proudly attribute their large online user base to their ‘unwavering focus on the interests of our customers’.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

Fantastic Welcome Bonus and Promotions.

Part of the Biggest UK Bookies Firm.

Intuitive Layout Meant  for Betting.

Ladbrokes Online Betting - Welcome Offer

Table of Contents

Ladbrokes Betting Sign Up Offer

Ladbrokes’ sign up offer for football betting is competitive, without being anything revolutionary.

When you join Ladbrokes, you have the option to benefit from £20 in Free Bets as a new customer. You can score this £20 in Free Bets when you stake £5 on sports.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5...Show More
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply, Show Less

Here’s what you need to know about this Sports offer and its main terms:

  • Register a new Ladbrokes account online or mobile.
  • Place cumulative qualifying stakes to a total of £5 win of £5 each-way at odds that total 1/2 or greater.
  • You’ll be awarded with 4 x £5 Free Bets to use immediately.
  • You have 14 days after registering an account to claim this promotion.
  • Once you’ve got your Free Bets, you’ll need to use them within 7 days or they will expire.
  • This sports promotion is for 18+ UK and Republic of Ireland residents, but is not available to those who open new accounts depositing funds with PayPal, Neteller, Skrill, Moneybookers, Prepaid Cards, or Paysafe.
  • Full T&Cs apply

While it’s definitely not the most original sign up deal out there, it’s actually an extremely user-friendly offering and a great way to kick off the betting action with your football favourites.

Ladbrokes Ongoing Football Promotions (Updated on: October 2020)

Ladbrokes offer a wide and user-friendly range of ongoing promotions. Established brands don’t always do this, seeing as they draw in plenty of punters anyway, so it’s refreshing to see this to say the least.

Ladbrokes New Customer Offer
Ladbrokes New Customer Offer
Get £20 in Free Bets when you register a new player account and use code ’20FREE’ and bet £5 on sports. T&Cs apply.
Ladbrokes 1-2-Free
Ladbrokes 1-2-Free
Get your chance to win £100 cash by correctly predicting the scores of 3 selected games on either the Ladbrokes Mobile Web or App. T&Cs apply.
Ladbrokes Super Price Boost
Ladbrokes Super Price Boost
Get your chance to net bigger winnings by scoring bigger odds on your bet across various events. T&Cs apply.
Ladbrokes Odds Boost
Ladbrokes Odds Boost
Enhance your odds of your horse racing bets or on any of your sports bets, every day, with Odds Boost. T&Cs apply.
Ladbrokes Horse Racing Best Odds Guranteed
Ladbrokes Best Odds Guaranteed - Horse Racing
Take the price (early prices, board prices, singles and multiples) on any UK & Irish horse races and if the starting price returns higher, you will be paid out at the greater SP. Bet type restrictions apply. Promotion capped at £50k per customer per day. T&Cs apply.
Ladbrokes Extra Place Races
Ladbrokes Extra Place Races
Every day you can get extra places on selected horse racing meetings. T&Cs apply.
Ladbrokes GetAPrice
Ladbrokes #GetAPrice
Tweet @Ladbrokes #GetAPrice to request a price on a wide range of football markets. If the #GetAPrice market you request does not exist, Ladbrokes will see what it can do about creating one for you. T&Cs apply.
Ladbrokes Best Odds Guaranteed - Greyhounds
Ladbrokes Best Odds Guaranteed - Greyhounds
Take the price (early prices, board prices, singles and multiples) on any UK & Irish greyhound races and if the starting price returns higher, you will be paid out at the greater SP. Bet type restrictions apply. Promotion capped at £50k per customer per day. T&Cs apply.
Ladbrokes Bag Yourself The Best Acca
Ladbrokes Bag Yourself the Best Acca
Boost, insure, track and edit your accumulators by bagging the best accas. Plus, if one team should fail you on 5+ Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score and Total Goals Over/Under accas, you can load up you footy accas and enjoy Money back as a Free Bet up to £10. T&Cs apply.
Ladbrokes sports clearly devote a lot of attention to their ongoing promotions, because at any one time they offer specific offers for upcoming matches. At the time of writing, the first leg of the Champions League semi-final between Real and Atleti is about to take place. Ladbrokes football offers have three specific bets for that titanic clash alone. These include a tantalizing offer that’s only available to new customers: you can bet on either Ronaldo or Griezmann – two of Europe’s premier marksmen – to score anytime, at frankly ridiculous enhanced odds of 12/1.

Cash Out

Sure, we all love sitting on the edge of our seats while we’re waiting for the final score, but sometimes you just want to be done with it, especially when you have a bet riding on the result. If you ever get cold feet, Ladbrokes gives you the option to Cash Out on selected bets, giving you an instant payout and minimising your losses. Cash Out is available on a wide variety of Football bets including: Match Betting, Next Team To Score, Both Teams To Score, Half-Time/Full-Time, Double Chance, Second Half Double Chance, and many more. T&Cs apply.

Odds Boost

There’s no better way to enhance your odds than with an Odds Boost. With this promo, Ladbrokes gives you the ability to increase the odds of your bets. Each day, head to your “My Account” section and your Odds Boost will appear detailing to what market the token is applicable. It will also be displayed on your bet slip if the token can be used on the selected market. Each Odds Boost token will boost the potential returns on all selections in a betslip by means of lengthening the price of each selection. This daily promotion is for 18+ UK and Republic of Ireland punters. T&Cs apply.


Want to delve into a host of popular pre-match and In-Play markets? Ladbrokes gives you the advantage of tweeting #GetAPrice to request a price on any match, whether it’s the Premier League, the Champions League, Serie A or La Liga. You can select from a range of markets like Match Result, Total Match Corners, Tackles, Shots On Goal and more. Can’t find what you want? Tweet @Ladbrokes with #GetAPrice and they’ll send you back a price. T&Cs apply.

Ladbrokes Mobile Football Betting App

The Ladbrokes mobile app is certainly one of the hardest we’ve had to review.

The Good

On the one hand, it has a huge amount going for it. The interface is clean, and particularly intuitive; we think it requires fewer button-presses to place a bet than any other we’ve tested. It has all of the features you’d expect from a premier betting app too, including live odds and in-play betting. Perhaps best of all, Ladbrokes betting app actually offer specific promotions that are only available to their mobile users. Not many betting brands take care of their punters in that way.

The Bad

On the other hand, there have been widespread reports of reliability issues. We didn’t experience any of those during our test, but a quick check on Apple’s App Store reveals a 2.5 star average rating, across over 2,000 reviews. Most of this negativity has come from reliability issues. Ladbrokes have reportedly worked at improving this over the past few years, but it still seems to be an issue for many on-the-go punters out there.

You Decide

Because of this, it makes it hard to fully recommend the Ladbrokes bet app. We found it to be excellent in our experiences with it, but you should certainly be aware that many others have found the opposite to be true.

Ladbrokes Football Betting

As you’d expect from such a massive company, with Ladbrokes online betting you can gamble on pretty much every football market you can imagine. Extensive betting options are available on matches all around the world, both in advance and during the action.

The home page of the football betting section is brilliantly laid out. If you’re looking for a specific matchup, you can find it easily enough. Alternatively, Ladbrokes lay out all of the biggest markets right there for you. Right now, the Champions League semi-finals are just about to begin. Outright competition winner and finalist markets are right there for you, and options for the specific matchups are right below them. Layouts for football betting don’t get much more intuitive than this.

Ladbrokes football matches are displayed under the headings of Today’s Football, Tomorrow’s Football and Future Football. The operator offers odds on over 30 leagues which are predominantly located in Europe and South America. Ladbrokes offer most leagues for England including the four main professional leagues and the Cup competitions. The most popular league in the world for betting is the English Premier League. The date, kick-off time and match odds are displayed for each fixture. There is a link to related markets which at the time totalled 154 for each match in the English Premier League. These markets are displayed under the following headings:

  • Main Markets
  • Goals
  • Half
  • Scores
  • Team Goals
  • Handicaps

The Ladbrokes #GetAPrice facility allows customers to combine certain events taking place in a match. Some of these markets are related so the odds are adjusted accordingly. Ladbrokes offers in-play odds and live streaming for a number of sports but most live events are related to football. There are up to 50 markets updated during matches and the betting is suspended after a significant event such as a goal, penalty, sending-off and key injury. Customers can bet on matches up until the final whistle.

Ladbrokes Football In Play Betting Interface and Odds

Customers with Ladbrokes can cash out their bets to guarantee a profit or limit a loss. For each live match customers have access to live stats and a graphic displays the location of the play and attacks, dangerous attacks, shots on target and shots off target for each team. The number of yellow cards, red cards and corners is displayed and off course the latest score.  Ladbrokes also offer odds on the outright winners of many league and Cup competition which are updated after each schedule of matches.

Football betting with Ladbrokes is displayed in a number of ways such as by competition and date. The odds are also presented in coupons such as televised matches, match result and both teams to score and by country. The margin for match odds with Ladbrokes is over 11% which is one of the highest in the industry and other operators apply 3% to their three-way football markets. Ladbrokes don’t compete on the odds but rely on the reputation and trusted nature of the brand. The operator is also involved in sponsorship in the UK and that includes football and other sports.

Payment Methods and Banking

The brand offers a decent selection of banking options including debit and credit cards, e-Wallets and Bank Transfer. Deposits are immediate and withdrawals take from 2 to 5 days. There are no fees associated with depositing and withdrawing funds.

Ladbrokes Accepted payemnt methods Banking

Customer Support

Ladbrokes has a customer support section which displays various elements of the site. The most frequently asked questions are addressed and in most cases this eliminates the need to contact the support staff. For more immediate queries customers with Ladbrokes have access to a Live Chat facility. The company’s staff can be contacted by Twitter and there is a dedicated number for telephone betting. Ladbrokes is a member of an integrity body, is regulated by the UK Gambling Commission and promotes responsible gambling.

Opening a Ladbrokes Account

Existing customers can access their account by entering a unique combination of a Username and Password from the Home Page. Potential new customers click the ‘JOIN NOW’ button. There are required fields related to the individual, contact information and account details such as a unique Username and Password.  All new customers must answer a security question and specify the currency for banking purposes. There is an option to enter a Promo Code which is usually related to affiliate websites. The process is easy to follow and can be completed in a few minutes which is important if a new customer wants to take advantage of the latest odds for a live event or the new customer offer.

If all the required fields are populated correctly the new account becomes active immediately and the initial funds can be deposited into the account. Once a customer is logged in the next stage is to deposit betting funds. The appropriate banking method is selected and then the customers specifies the amount. The minimum deposit is £5 and the maximum deposit is £1,000. Funds are immediately available for betting. When odds are selected a betting slip is displayed. Users specify the stake and type of bet which is confirmed if there are enough betting funds accepted and the account is updated. If the stake is not acceptable the Ladbrokes trading department offer an alternative and this offer is based on a trading decision. Most bets are accepted and confirmed within seconds. Once the result of an event is known bets are settled and any winnings are made available for betting.

Ladbrokes Layout

The online interface uses the familiar branding that is recognisable from betting shops in the UK. Navigation could be improved as at times it can be difficult to locate a match or league. The pages are well laid out but in some cases there is too much information. However, moving to one area of the site is easy due to the main menu on the Home Page. Ladbrokes offers a sportsbook, casino, live casino and other gaming products. The main sports are displayed in a menu which also has a link to an A to Z of the complete range of sports. The Grid is a facility that provides various services for all customers and more information can be found quickly.

Ladbrokes Company Details

Ladbrokes have surely the most amazing backstory of any surviving betting company. They were founded in Warwickshire all the way back in 1886, and their first proper betting shops were created in 1902. Queen Victoria was still alive when Ladbrokes got going! Newer companies like Bet365 may have enjoyed tremendous success, but they simply can’t compete with that level of prestige.

Needless to say, they’ve come a long way in the past 130 years or so. They’re now a gambling behemoth, with a revenue of over £1.5 billion, and over 16k employees. In 2015, they sealed their status as the industry’s top dogs by merging with (basically taking over) another big industry name, Coral Group. Coral still exist, but they’re under the Ladbrokes umbrella now. Ladbrokes Coral Group Plc is by far the UK’s biggest bookie, with more than 30,000 workers and 4,000 high street outlets.

Ladbrokes Betting Bottom Line

If you’re looking to change your bookie of choice, or are signing up for the first time, you can’t go far wrong with Ladbrokes. Their user interface is faultless, they have a well-earned reputation for being trustworthy, and both their signup offer and ongoing promotions are fantastic.

They’re so nearly a perfect proposition. Literally the only question mark over Ladbrokes is their mobile app, and its widely-reported reliability issues. To some, this won’t be a big deal. Others may download the app and have it work perfectly, as we did. We live in a betting world, however, where more and more people are placing their wagers on their phones. Because of this, we simply must dock some points for the questions over Ladbrokes app.

Overall though, Ladbrokes sports betting comes extremely highly recommended, for newcomers and betting veterans alike. To take advantage of their excellent signup offer now, simply head over here.

18+. UK+IRE only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.