Bet £10 Get £20

18+, UK only. New customers only. Full T&Cs below.

  • Overall Rating 90% 90%
  • Betting Markets 90% 90%
  • Odds 92% 92%
  • Bonuses & Promotions 93% 93%
  • Payment Options 80% 80%
Year Established: 1923
Live chat: Yes
Licensed In: UK
Competitive Sign Up Promo
Lots of Betting Markets

Impressive Experience of the Brand

Exciting Ongoing Promotions

Founded in 2018, The Pools is a betting site based in Liverpool and licensed by the Gambling Commission. Pools remains a unique form of betting, with The Pools offering markets surrounding football, horse racing and many other sports. Despite also offering an entertaining online casino, this review will be focusing on The Pools’ sportsbook. We will discuss everything from promotions and markets to banking and customer service. We will get things started by outlining the current sign up offer awaiting new customers at The Pools.

The Pools Sign Up Offer

New customers signing up at The Pools for the first time can claim a £20 free bet when depositing and staking £10. The following is a step by step guide surrounding how to qualify for The Pools’ free bet sign up offer:

  1. Visit The Pools website.
  2. Register a new account.
  3. Deposit and place a £10 cash bet, at odds of EVS or greater.
  4. Receive 4x £5 free bet tokens.

As always, there are some terms and conditions to consider when looking to qualify and use your free bet at The Pools. It is worth noting that the three free bets received must be used on football, horse racing and virtual sports markets. Meanwhile, cashed out or void bets will not qualify for this promotion at The Pools. Free bets will be credited upon qualifying bets settling, before being available for 7 days. As with other free bet offers, the stake will be returned, meaning that only winnings made can be withdrawn.

The Pools Ongoing Promotions (Updated On: May 2022)

A variety of ongoing promotions are also available at The Pools, catering well for existing customers. At the time of writing this The Pools review, the following promotions were available: 

UK Big Racing Promotion – Those placing horse racing bets at The Pools could well qualify for free bets. Those staking £20 will be in line to receive a free bet worth either £5 or £2, depending on the conditions. 1 free bet is available per customer, per race, with tokens being credited within 30 minutes of the race finishing. Free bets expire after 7 days.

Loyalty Club – Punters at The Pools will receive a £5 free bet for every 10 cash bets worth £5+ placed. Minimum odds of EVS must be met when placing bets, with one free bet being available per day. Terms and conditions mean that horse racing singles do not qualify for this promotion, with free bets having to be used in full.

Acca Boost – The Pools also offers 50% boosted winnings on £10+ acca bets featuring 5 or more picks. Pre-match accas on all sports will qualify, as long as each selection has odds of at least 1/3. A maximum boost of £2,000 is up for grabs, with 12+ legs being required to claim the maximum 50% boost.

Question of the Day – This game is available once per day, with one prize being on offer per customer. Those answering the “Question of the Day” correctly will receive a prize the following day. Prizes include free bets, free spins and bonuses, which are valid for 7 days.

Extra Places – Available on selected horse races, The Pools pays out on extra places. For example, if your pick finishes 5th, earnings will be received at odds of 1/5.

Best Odds Guaranteed – If you back a horse at a price and the starting price is greater, the bookie will pay out winnings at the higher odds. Available on all UK & Irish horse racing meetings, the maximum winnings through this promotion is £500.

Pools Plus – Those staking £30 or more on pools games throughout the week at The Pools will receive a £5 bonus the following Monday. Eligible games include Goal Rush, Classic Pools, Lucky Clover, Premier 12, Premier 10, Premier 6 and Colossus Pools. Bonus funds will expire after 7 days.

The Pools Football Features

The Pools does not offer any live streaming or bet builder features. However, a handful of additional features do undoubtedly add to the user experience. Cash out is available on selected markets, making it possible to settle bets early. Meanwhile, in-play betting has recently been added, allowing punters to wager on sporting events that have already started. Virtual sports events start every few minutes at The Pools, with horse racing, greyhounds, football, motor racing and table tennis options being available.

Other Betting Markets

The Pools’ sportsbook features 30 different sports, including everything from football and horse racing to MMA and handball. While The Pools does offer excellent sports coverage, there are some markets that attract more attention than others. Let’s take a closer look at some of the most popular sports at The Pools:

Football – Pre-match and in-play football markets are available in their droves at The Pools. All major leagues and tournaments are covered, along with some less high profile competitions, such as the Bhutan Premier League and Japanese J-League. Available markets include both teams to score, first goalscorer, Asian handicap, total goals and draw no bet. Meanwhile, the Footy 5 game offers up to £25,000 in prize money, with punters having to correctly guess the scores from five matches.

Horse Racing – The Pools also covers the majority of horse racing meetings from across the UK & Ireland. With best odds guaranteed and other big race offers, races are broken down into today, tomorrow and future. International races are also found, with punters being able to bet on the race winner, as well as a top 2 or 3 finish. Each runner comes with its age and weight, as well as the jockey, trainer and owner.

Tennis – Hundreds of tennis matches are available to bet on daily at The Pools. Whether it be from a Grand Slam or Challenger event, popular markets include match winner, correct score, match handicap and total games. Meanwhile, powered by StatScore, punters can view a useful graphic, displaying the score and match statistics.

Esports – The Pools is one of many online bookies to have introduced Esports over recent times. Now, bets can be placed on CS:GO, League of Legends, Dota 2, FIFA, Overwatch, with new titles being added regularly. Live Esports markets are also found, with popular markets including map winner, total rounds and first kill.

Politics/Entertainment – Looking to bet on the winner of Strictly Come Dancing or BBC Sports Personality of the Year? The Pools specials markets cover a range of TV shows and awards ceremonies. Meanwhile, political markets are also found, allowing customers to bet on elections and other key events.

Mobile Betting Options & App

The Pools offers a dedicated mobile betting app for both iOS and Android customers. With both touch and face ID, the app is easy to log into, while users can set up useful notifications too. All markets, features and promotions found on The Pools’ desktop site are also accessible via the app. The iOS version of the app has an average rating of 3.1 out of 5 on the App Store, compared to 2.3 on Android. Such ratings are harsh in our opinion, with the app being easy to use on a host of devices. For those not wishing to download the app, The Pools sportsbook site can be accessed via mobile browsers.


As with all of our recommended betting sites, The Pools is completely safe and reliable. Licensed by the Gambling Commission, The Pools has already passed strict testing. The bookies’s privacy and cookie policy can be viewed at all times, while Secure Socket Layer (SSL) encryption technology is used to keep sensitive information safe from third parties. Meanwhile, funds are stored on a secure server by The Pools, meaning that your money is also in safe hands.

Opening an Account

If you are looking to register an account at The Pools, the good news is that the process is very simple. However, to help new customers on their way, the following is a step by step guide on signing up with the bookie:

  1. Enter The Pools website.
  2. Click on the “SIGN UP” button, found in the top-right hand corner of the screen.
  3. Enter your email address, before creating and confirming a password.
  4. Read and agree to the terms and conditions.
  5. Click on the “Next” button.
  6. Complete the remainder of the registration form by entering the required personal details.
  7. Verify your new account via email and upload an accepted form of ID.
  8. Login to your The Pools account for the first time.

Banking Options

Unfortunately, it is only debit cards that are accepted at The Pools. Mastercard and Visa are the only options available to punters when it comes to depositing and withdrawing funds. Minimum deposits start at just £5, while the minimum withdrawal amount has been set at £10. While deposits are processed instantly, withdrawals will take between 2-5 working days to complete. One positive in this area is that there are no fees for transferring money to and from The Pools.

Customer Support

From Monday-Sunday, support is available at The Pools from 8.30am-10pm. Meanwhile, hours are slightly different on Sundays, with members of staff being on hand from 12pm-10pm. Emails can be sent to, which will be responded to within under 48 hours. Meanwhile, an efficient live chat feature is also on hand. Here, agents become live in under 1 minute, even at peak times. Unfortunately, no telephone support is available, however hand written letters can be sent. The bookie is active on both Facebook and Twitter, offering an alternative method of communication to customers. Finally, an in-depth FAQ page is found on The Pools sportsbook site, featuring useful information surrounding payments, bonuses, account and responsible gambling.

The Pools Usability

Whether it be on desktop or mobile, The Pools website is easy to use. The blue and white colour scheme is accompanied by a simplistic design, with images and graphics being minimal. All sports markets are conveniently listed in alphabetial order down the left-hand side of the page, with the “Quick Links” menu offering instant access to popular pages. An automatically updated bet slip features on the right-hand side of the page, while odds can be viewed in either a fractional or decimal format. Meanwhile, the top menu on The Pools’ site features links to customer support, promotions and the bookie’s virtual and casino offerings.

The Pools Company Details

The Pools is owned by The Football Pools Limited, a company registered in England and Wales with the number 10573569 and VAT registered number 310 2375 55. The Football Pools Limited is licensed by the Gambling Commission, the bookie is associated with both BeGambleAware and GAMSTOP, helping to promote responsible gambling. Meanwhile, Independent Betting Adjudication Service (IBAS) help to deal with any disputes surrounding The Pools.

The Pools Bottom Line

The Pools is a bookie that offers a host of different gambling opportunities. As the name suggests, pool betting features heavily. However, their sportsbook has grown quickly, with 25+ sports now being found. While improvements can be made when it comes to payment methods and customer support, The Pools should continue to attract punters thanks to their sports coverage, generous promotions, competitive odds and mobile app. So, be sure to take a look at The Pools for yourself, with £20 in free bets being available to new customers.

The Pools FAQs

What is the The Pools’ welcome offer?

At the time of writing this The Pools review, new customers could claim £20 worth of free bets when depositing and staking £20+ after signing up. Of course, the welcome bonus comes with terms and conditions. However, this is a fairly generous promo when compared to other bookies.

Can I bet on Esports at The Pools?

Yes. A host of Esports titles are available at The Pools. CS:GO, League of Legends, Starcraft II, VALORANT and Overwatch are some of the titles which regularly feature on their sportsbook.

How long do withdrawals take at The Pools?

Withdrawals will take between 2-5 working days to process. This is fairly standard across the industry, with most payouts being complete in a matter of days. However, the lack of payment methods available at The Pools is disappointing.

Does The Pools offer a mobile betting app?

Yes. A mobile app is available on both iOS and Android devices. As such, bets can quickly and easily be placed via smartphones and tablets. The Pools’ site is also accessible via mobile browsers.

Is The Pools safe to use?

Absolutely! The Pools is licensed and regulated by the Gambling Commission, demonstrating that the bookie is trustworthy. A number of safety measures are also in place, helping to keep personal and payment details secure at all times.

18+, UK only. New customers only. Full T&Cs below.