Some bookies manage to seemingly go from being brand new one minute, straight to being wildly popular the next. Betfair and Bet365 are just a couple of examples – they were founded in 1999 and 2000 respectively, and within a few short years had already become some of the biggest names in the industry. Of course, being founded just as online gambling was supplanting brick-and-mortar betting shops didn’t hurt in this respect.

Nowadays – without such a seismic shift taking place – it’s a lot harder to go straight to the top. In this Novibet review, we encounter a sportsbook which has certainly discovered this. Novibet is far from a new addition to the scene, having been founded back in 2010, but for some reason they’ve failed to break into the mainstream.

In this review, we’ll evaluate whether Novibet should indeed be considered alongside the likes of Betfair and Bet365. We’ll look at their offers, mobile features, customer support, and plenty more besides.

Let’s get started.

18+ | UK new customers only | KYC verified | Min £10 bet | Max £20 free bet (2 x £10) full amount awarded on losing first bet only | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Cashed-out and Bet Builder bets are excluded from this offer | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&C’s apply | General Promotions Terms apply

Ongoing Promotions. 

A range of markets other than football. 

Superb Mobile App.

Table of Contents

Novibet Sign Up Offer

The Novibet new customer offer does a nice job of hooking you by advertising an ‘Up to £20 Matched Free Bet’. When you delve into the Ts & Cs, however, it’s not quite as appealing as it initially sounds.

No coupons found.

Here are the main conditions to be aware of:

  • Initial deposit must be at least £10
  • Qualifying bet must be an accumulator, with a minimum stake of £10
  • Accumulator must contain at least 3 selections, at odds of 7/10 (1.70) or greater
  • Offer isn’t valid with deposits using Skrill, Neteller or Paysafecard
  • Identity must be verified before receiving bonus
  • Free bet must be used within 30 days of issue

While these are the main ones, there really are a lot of terms and conditions with this offer. We’d encourage you to check them all out here before signing up.

There’s a lot to like here. A matched bet always offers good value, as it essentially makes your initial deposit go twice as far. The upper limit of £20 on the Novibet free bet is also nice and high.

With that said, the requirements for the qualifying bet are really asking a lot of you. Not only must the wager be an accumulator of at least three selections (which would already be difficult enough to win), but each selection must also be at least 7/10. If you only make three selections, at the required minimum of 7/10, that still gives you combined odds of 5/1.

Essentially, it’s extremely unlikely you’ll win your qualifying bet. That means you’d better hope you win on your free bet, or you’ll have made a loss overall. Given that quite a few welcome offers nowadays are basically risk-free, though – like the classic ‘Bet £10 Get £30 In Free Bets’ – this is certainly an unusual (and arguably inferior) approach.

18+ | UK new customers only | KYC verified | Min £10 bet | Max £20 free bet (2 x £10) full amount awarded on losing first bet only | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Cashed-out and Bet Builder bets are excluded from this offer | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&C’s apply | General Promotions Terms apply

Novibet Ongoing Promotions (Updated On: December 2021)

There isn’t exactly a wide selection of Novibet offers available at the time of writing. That’s a shame, because the promotions which are in place are actually pretty impressive.

Novibet Bet Referral
Novibet Bet Referral
Enjoy the advantage of referring your bet to a Novibet bookie. T&Cs apply.
Novibet Club
Novibet Club
Place at least 10 bets at £10 or more at odds of a minimum 7/10 on any sport per single bet or acca to score a £10 Free Bet the next Monday. Customers can claim only one eligible offer per week. Maximum Free Bet awarded is £10 and is credited by 23:59 the following Monday. The Free Bet expires 7 days after it has been issued to your account. T&Cs apply.
Novibet Acca Price Boost
Novibet ACCA Price Boost
Score yourself a price boost on pre-game and in-play bets. This offers applies to straight Win-Draw-Win accumulator bets, Match Handicap, Over/Under, with 3 or more selections, on the full-time result. 1.50 min. odds are required on each selection places. Once your bets have been settled, you will receive an up to 100% price boost. No rollover requirements. £1,500 is the max bonus payout per coupons. Only select markets apply. Bet with bankers excluded. T&Cs apply.
Novibet Matched Free Bet
Novibet £10 Sports Welcome offer
Create a new Novibet account, deposit at least £20 and place a single or an accumulator bet of £20 with odds of 7/10+ to get an up to £10 Free Bet. After your first bet has settled, the Free Bet will be credited to your account within 10 minutes. The eligible bet must be made within 30 days and the Free Bet expires after 30 days. You must complete the KYC process to receive the bonus. Certain payment/sports/markets restrictions apply. Promotion is available exclusively to new Novibet customers. T&Cs apply.
Novibet Cash Out
Novibet Cash Out
Use the Cash Out feature on select games and markets for single or multiple bets you place prior to or during a game to cash out early and keep some of the profits. This promotion cannot bet combined with any other offer. T&Cs apply.
Novibet The Match Ends at 88’
Novibet The Match Ends at 88’
Place a live soccer bet(s) and if your bet(s) that was wining up until the 88th minute of the game loses, your losing bet will be returned up to £50 per qualifying bet. Offer applies to In-Play bets that are placed before the 70th minute. Applies to selected markets only. Applies to Football only. Refund up to £50 per qualifying bet is awarded within 24 hours. One refund per day only. Single bets only. Maximum injury time 4 minutes. T&Cs apply.
Novibet Horse Racing Insurance
Novibet Horse Racing Insurance
Place a “Race Winner” market bet and get your stake returned as a Free Bet up to £20 if your selection places second. Minimum £5 deposit required. Free Bets and cashed out bets do not count towards this offer. Offer available for only “Race Winner” market. Customers can claim this offer only once per day. Maximum Free Bet is limited to £20 per qualifying bet per day. T&Cs apply.

The most eye-catching of the current bunch is called ‘The Match Ends at 88’, which aims to make ‘squeaky-bum time’ – as Fergie memorably called it – a thing of the past. Let’s say you place a live single bet on a football match (before the 70th minute), and it’s winning after 88 minutes. If your bet then goes on to lose late in the match, Novibet will refund your stake up to a hefty £50. For anyone who’s suffered a crushing, fluky loss to their genius wager in injury time (we’ve all been there), this is a dream come true.

Even though it’s admittedly less creative, Novibet’s Acca Price Boost is no less welcome for sports bettors. If you’ve got an acca with at least three selections, each at odds of 1/2 or greater, you’ll start getting a bonus on your returns. The bonus increases based on the number of selections, starting at 5% for a 3-way, increasing to 20% for a 6-way, and going all the way up to 100% for an (almost impossible) 14-way.

Finally, while we generally like these ongoing Novibet promotions, we would again stress that you must read the Ts & Cs carefully for each one. The Acca Price Boost, for example, is only valid if the accumulator is placed and settled on the same day, and there are quite a few of these catches sprinkled around.

Opening an Account

Thankfully, most modern bookmakers have a quick and easy registration process in place, and it’s no different on Novibet.

The bulk of the work is done on a single form, into which you input your personal details – name, address, date of birth and so on – as well as setting a password and security question. Strangely you’re literally forced to pick a ‘Favourite Team’, but that only takes a moment.

Once you’ve finished there, you’ll be taken through two more steps in which you must agree to various terms and conditions. On the penultimate page you’re allowed to set deposit limits, then – finally – you’ll be invited to opt into the welcome bonus.

That might sound like a lot of stages, but in reality it takes very little time at all. Within around one minute of starting the process, you’re free to begin betting.


In classic fashion, Novibet offers very few details indeed regarding its security. The only measure it definitely confirms as being in place is 128-bit SSL encryption… which you’ll find from just about every big-time bookie in the modern age.

With that said, there’s enough here to prevent you seriously worrying about the question ‘Is Novibet legit?’ Most importantly, Novibet is fully licensed by the United Kingdom Gambling Commission, which automatically holds it to the highest standards of security and fairness.

Banking Options

We’re pleased to say that this is another area in which we found Novibet to be a pretty user-friendly bookie.

You won’t find the widest selection of payment options here, but all the major bases are certainly covered – credit/debit card, Paysafecard, Skrill, Neteller and PayPal. The minimum deposit amount is £10 for all methods except for Paysafecard, where it’s £5.

The same options are present for withdrawals, with the exception of Paysafecard. Again, the minimum Novibet withdrawal amount for all methods but one is £10. The exception here is bank transfer, where you must withdraw at least £50.

Customer Support

Considering they’re a relatively small bookie, the Novibet contact options are absolutely outstanding.

Every method you could reasonably think of is present and correct. These include phone, email, live chat, and Skype. You can even use the ‘Call Back’ feature to leave your number, and get a support agent to give you a ring at a time of your choosing. Customer service is available 24/7 too, meaning you should never be waiting long for help on a problem.

They say that nothing in this life is perfect, of course, and the Novibet customer service doesn’t buck the trend. There’s no ‘Knowledge Base’ whatsoever in place here; not so much as an FAQ. We get that 24/7 customer support renders this somewhat unnecessary… but it’s still a fundamental feature that a bookie should have. Like the lack of a mobile app, this is another surprising absence.

Novibet Company Details

As we touched upon briefly in our introduction, Novibet are a very new addition to the crowded bookmaking scene, only being founded in 2010. Having started life as a Greek outfit, they now have offices in both Athens and London. Their headquarters are actually in neither Gibraltar nor Malta, unusually, but the Isle of Man (don’t worry, it’s still a tax haven).

Novibet is owned by Novigroup Limited, which also has casino interests. The group clearly have big ambitions for their flagship bookmaker, as shown by the intriguing deal they recently signed with the Press Association, to get horse racing data and results as quickly as possible.

Novibet Bottom Line

Quite a few of the bookies we’ve already looked at oscillate wildly in the quality of their features. Some things will be outstanding, while others will be dreadful. We believe more users prefer a rounded bookmaker, which does everything pretty well (or better!).

As we found throughout this Novibet review, this bookie generally falls into that category. Most aspects of their offering – from the promotions, to the football features, to the range of betting markets – are good, but not great. Whenever they do threaten to execute an area brilliantly, as with their customer service options, they let themselves down by neglecting to include something as basic as an FAQ. Likewise, while the mobile version of the website is excellent, the lack of a mobile app is baffling.

Although there’s not one standout feature to point to here, this is a fine effort. And, if you’re someone who prizes all-round solidity in a bookie, there’s certainly enough here to make the ‘Up to £20 Matched Free Bet’ welcome offer worth your time.

18+ | UK new customers only | KYC verified | Min £10 bet | Max £20 free bet (2 x £10) full amount awarded on losing first bet only | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Cashed-out and Bet Builder bets are excluded from this offer | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&C’s apply | General Promotions Terms apply