We think it’s imperative to review the widest possible range of bookmakers, from industry titans to relative unknowns, and from the longest-standing names in the game to newcomers. Every bettor has slightly different tastes, after all, and – if you’re willing to look for them – there’s a nigh-on perfect bookie out there for everyone.

In this 22bet review we encounter one of the newest names on the scene. This bookie was only founded in 2018, and in the ‘fame’ category (primarily because it’s so young) we’d say it’s a relative unknown. Neither of those things, however, should dissuade you from signing up. Among other benefits, newer bookies often offer superior odds and enticing signup offers to catch bettors’ eyes.

To learn much more about this fresh and intriguing brand, including analysis of its promotions, betting markets and customer service… simply read on!

18+. New UK Customers only who registered on and after 20/3/2019. Min odds of at least 1.65. Match max 50 free bet.  Full T&C’s apply.  

Ongoing Promotions. 

Large Range of Football Markets.  

Multiple Banking Options. 

22bet Welcome Bonus

Table of Contents

22bet Sign Up Offer

There’s no better way for a brand new bookie to reel in customers than with an eye-catching sign up offer.

The 22bet ‘100% Welcome Bonus Up to £50’ ticks that box with aplomb, initially sounding like… well, just about the greatest welcome offer in history! Dig a little deeper, though, and the surface sheen soon starts to disappear.

Here are the most important terms and conditions for the 22bet new customer offer:

  • Only the amount of your initial deposit will be matched, up to £50
  • To activate the bonus, you must bet your deposit once at odds of at least 1.65 (approximately 4/6)
  • Activated bonus amount must be wagered 10 times with odds of 1.65 or greater before being delivered to bettor’s account
  • Wagering requirements for activated bonus must be met within 5 days
  • Bonus must be wagered on pre-match and in-play sports markets (i.e. not outrights)

Can you guess which of these conditions we might have an issue with? If you chose option 3 then congratulations; you nailed it!

The offer starts off well enough, with 1.65 minimum odds to activate the bonus being reasonable. Things take a massive turn downhill, though, when 22bet demand that you then wager through that bonus a full 10 times. If you’ve made a £20 deposit, for example, that’ll mean going through £200’s-worth of bets… just to get another £20 on your initial deposit. That’s already a pretty bad deal, and the fact that it needs to be done within a mere 5 days is frankly silly.

If you’re a high-volume gambler, then the welcoming 22bet offer might suit you just fine. For the more casual bettors out there, though, this is unlikely to hold much appeal.

18+. New UK Customers only who registered on and after 20/3/2019. Min odds of at least 1.65. Match max 50 free bet.  Full T&C’s apply.  

22bet Ongoing Promotions

It’s pretty clear that we weren’t exactly blown away by 22bet’s welcome offer. Unfortunately, things don’t get any better with the ongoing 22bet promotions… mostly because there are hardly any of them here.

In addition to its sportsbook, 22bet also has a fully-functioning casino section in place. Based on the ratio of the ongoing promotions, it’s the latter that they’ve clearly chosen to focus on. Of the four offers currently available (which already isn’t very many), three of them are for the casino. The one sports promotion which is present relates to basketball, rather than a major UK market like – say – football.

While this is somewhat understandable, given that the NBA playoffs are taking place at the time of writing… the offer itself is terrible! You need to place a hefty £50 down on an in-play bet to even trigger it. If your bet loses, you’re subsequently rewarded not with anything relevant to actual sports, like a 22bet free bet, but with two extra spins in the casino for every three-point shot scored in the game. That’s right – even with their single sports-related offer, 22bet still drive you back to their casino section.

22bet Football Features

As a new bookmaker on a scene that’s already very crowded, you’d better make sure there are a few basics that you get right. One of those is undoubtedly your football features.

We’re pleased to say that, for the most part, 22bet do a good job here. They’ve clearly focused on football far more than other sport, with the number of markets – 389, at the time of writing – dwarfing that of other sports. For reference, golf seems to be the second-most populated, with around 200 markets.

There’s no dedicated football section on 22bet, with the beautiful game instead being lumped in with all the other sports on the sidebar. Still, it’s extremely easy to navigate to your competition of choice; accessing the Premier League markets, for example, takes all of two clicks. The biggest outright bets – competition winner, relegated teams, and so on – are also shown by default in the sidebar, which is a nice touch. The available bets for each game are nicely displayed too, and all your favourite bet types – Double Chance, Both Teams to Score, Asian Handicaps, and so on – are present and correct.

In-play is clearly a big priority for 22bet, and gets an entire section to itself. Live football betting is handled brilliantly, with odds and stats updated extremely regularly, and a top-down visualisation of the game helps you to get a sense for the action. The actual mechanics of in-play betting work well too, as does the 22bet cash out feature.

Other Betting Markets

Considering they’re so new, the 22bet team have actually done a fine job so far of bulking out their offering for other betting markets. Golf and tennis are particularly packed with options, and fans of American sports – especially the NBA and NHL – are catered for extremely well. Outright and shorter term wagers are available for these sports, as is 22bet’s outstanding in-play system.

The only notable absence is horse racing, for which there are no available markets whatsoever. We’d have to assume that this is simply because of 22bet’s newness, and is something which will (hopefully) be fixed sooner rather than later.

Mobile Betting Options & App

Before we get stuck into 22bet’s mobile features, we want to clarify something important. You might come across two separate versions of this website: 22bet.co.uk, for UK-based customers, and 22bet.com. These are different companies, so please don’t confuse one for the other!

In this specific case, while there is a 22bet Android app and iOS version available for the .com site, there are no such apps for the .co.uk counterpart. We specifically checked this with the 22bet customer service team, and they confirmed it. This is somewhat understandable given that 22bet are still brand new, but surely it would’ve made sense to have an app ready before – or at least shortly after – launch. We can only assume this situation will be rectified in the near future.

Fortunately, the 22bet mobile website serves as a pretty good alternative in lieu of an actual app. Aesthetically, the design mirrors the cool aqua-green and white colour scheme of the desktop version, and the designers have done a good job in adapting the layout to fit a smaller screen. Navigation between markets is handled via a dropdown menu which is an exact replica of the regular sidebar, and the main sections of the site – Sports, In-Play, etc. – are accessed using another dropdown menu. All the functionality is carried over here too, including in-play betting.

Overall, while we’d prefer to have a dedicated 22bet app available, the mobile version of the site does a good job of offsetting that absence.Opening an Account

Registration on 22bet is handled via a sleek three-step system.

You enter your account details at the first stage, including a username, password, and your preferred currency (only pound sterling and euros are currently accepted), and agree to some T’s & C’s. Next, you provide your name and date of birth. At the third and final stage, you provide contact details – a phone number and home address – and set a security question. Once you’ve done that, a confirmation code will be emailed to you. Copy that onto the site to verify your account, and you’re good to go.

This is all pretty standard stuff, and the entire process only takes a couple of minutes to complete.

Security

While they don’t exactly give a thorough explanation of their security measures, 22bet actually offer slightly more detail than most bookies via their ‘Security & Privacy’ page.

As well as 256-bit SSL encryption, they have a fraud team and automated systems in place to swiftly detect any irregular activity on your account. In addition to this, 22bet are fully licensed and regulated by the United Kingdom Gambling Commission.

Even if you hadn’t heard of this brand before, there’s more than enough to reassure you that – in answer to the question ‘Is 22bet legit?’ – the answer is a firm ‘yes’.

Banking Options

Considering how new they are, 22bet have already done a good job of providing a solid range of payment methods. It’s not perfect by any means, with PayPal being the most obvious omission, but Visa/Mastercard, Skrill, Paysafecard, Neteller and ecoPayz certainly represents a nice selection. The minimum deposit amount for all methods is £10, and payments are processed within 1-2 minutes.

It takes slightly longer to make a 22bet withdrawal, with requests taking around 48 hours to process. The minimum withdrawal amount is £10, and the money will be returned to the last method you used to make a deposit.

Customer Support

This is another area in which we have to give 22bet a significant amount of credit. Again, when you consider how new they are, they’ve done a great job in quickly getting their customer support up to a high level.

There are three main 22bet contact options: email, phone and live chat. Between this trio, you’re able to get in touch with 22bet 24/7 for any and all issues you might have, which is obviously great. You can start using the live chat immediately via an icon in the bottom-right of the screen, and – when we reached out to enquire about the 22bet mobile app – the helpful response came extremely quickly.

Things take a downward turn when it comes to the FAQ, which lags far behind the rest of the customer service. There are literally only 10 entries, which can’t hope to provide the quick answers which users might need. This is yet another area which we hope will be improved in the coming months.

22bet Company Details

As we’ve mentioned already, 22bet only started operations in 2018, making them easily one of the newest names on the British bookmaking scene. They’re already well on their way to reaching their stated aim of ‘providing a comprehensive selection of sports, tournaments and leagues from around the world’… although we’d question their claim to have a ‘huge range of deposit options’.

22bet are owned by Tonybet, a bigger Lithuanian betting company registered in Estonia. To be honest… there’s almost no other information whatsoever available about them! Again though, given the full license they hold with the United Kingdom Gambling Commission, we certainly wouldn’t view this as a red flag.

22bet Bottom Line

Normally, when you go with a brand new bookie, you’re taking a risk given their lack of track record. We don’t feel like this is the case with 22bet.

Every feature that is already included is of a very high quality, with in-play betting and the mobile version of the site being particularly excellent. The only problem right now is the series of pretty sizable omissions, which include the lack of a mobile app, FAQ section, and horse racing markets. Given what they’ve managed to do so far, though, we’re confident that – when these features are added – they’ll be executed well.

Based on our 22bet review, we’ve got extremely high hopes for this bookie going forward. There’s already enough here to warrant signing up now to give them a go, and things are only going to get better with time.

18+. New UK Customers only who registered on and after 20/3/2019. Min odds of at least 1.65. Match max 50 free bet.  Full T&C’s apply.