One of the biggest changes in sports betting has been its globalisation. In the pre-internet days, bookies stuck to specific countries, or – at most – regions. Now, they can offer their online platforms to a truly worldwide audience. PariMatch are a perfect example of this. While they’re brand new to the British market, they’ve been thriving in the likes of Russia, Kazakhstan and Belarus for over two decades now.

PariMatch certainly have pedigree, therefore, but how has this translated to their new British sportsbook? Well, that’s exactly what we’re going to find out, in our comprehensive PariMatch review! En route, we’ll evaluate their promotions, features, security measures, and plenty more besides.

New Customers opt in, deposit and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 3x £10 Free Bets, set events only at odds 2.00+. Free Bets expire in 7 days. Card payments only. Geo Restrictions. T&Cs Apply, see below. 18+ | Please gamble responsibly

Generous welcome offer

Excellent customer service

A great number of betting markets

PariMatch Sign Up Offer

PariMatch might be an extremely famous brand across CIS countries (roughly the former Soviet states)… but to a British audience they’re a complete unknown! As a bookie, aside from flashy sponsorships (which they’ve already secured), the best way to raise your brand recognition is through eye-catching promotions, and particularly an appealing welcome offer.

The PariMatch new customer offer certainly captures your attention. Marketed as being for ‘New Contenders’ – rather than simply ‘new customers’ – its promise of ‘£30 in bonuses when you bet £5’ seems like some ridiculous value.

As ever with welcome offers, though, it’s vital to check the terms and conditions before getting carried away! These are the most important T’s & C’s for PariMatch’s deal:

  • First bet must be at least £5, at odds of evens (2.0) or greater
  • Qualifying bet must be placed within seven days of registration
  • After placing qualifying wager, you will receive 3 x £10 free bets:
    • £10 on any single sports bet (odds of evens or greater)
    • £10 on any in-play sports event (odds of evens or greater)
    • £10 on an acca with 3+ selections (no odds requirements)
  • PariMatch free bet stake not returned with winnings
  • Free bets expire seven days after being awarded
  • Only card deposits are eligible

Frankly, this is one of the best welcome offers we’ve seen in a long time. It’s simply a spectacular all-round deal.

Getting £30 in free bets for a mere £5 qualifying wager is better value than what you’d get at just about every established British sportsbook. While we’d prefer to be able to spend these free bets how we pleased, the way they’ve been split – across pre-match, in-play and accumulator markets – still leaves plenty of room for creativity. In all, this welcome offer almost seems too good to be true, but we found no catches in the T’s & C’s to detract from its appeal.

PariMatch Ongoing Promotions (Updated On: December 2021)

Things get off to an absolutely brilliant start on PariMatch, thanks to their spectacular welcome offer. Ideally, of course, you’d also like to see a full range of useful ongoing promotions backing this up, and providing long-term appeal for users.

In a strange twist, you must actually log in to see the ongoing PariMatch promotions. Once you’ve done so, you’ll be greeted by a selection that – while hardly spectacular – still manages to provide you with solid value, with a couple of old favourites leading the way.

The first of those is Best Odds Guaranteed – arguably the most useful horse racing promotion type around. With this in place, rather than being stuck with the odds you originally took on a horse, you will be given the starting price if it is superior. This happens automatically, with no input required by you, and applies to all UK and Irish horse races.

The second classic PariMatch offer is Acca Insurance. Like other such deals, this gives you a key boost in your chances of winning an accumulator. Normally, with all multiples bets, you must win each leg for the overall bet to win. With this Acca Insurance offer, however, if only one leg of your accumulator lets you down, your entire stake – up to £10 – will be refunded.

Perhaps the most unusual promotion PariMatch offer is called ‘Run For Your Money’. This deal solves one of the most frustrating problems in horse racing betting – namely, when your chosen runner never even gets going. In short, if your horse fails to come out of the stalls – or generally loses all hope of winning immediately at the off – your losing bet will be refunded. The offer applies to all UK & Irish races, and could prove incredibly useful to horse racing bettors.

PariMatch Football Features

If there’s one sport you absolutely must nail when appealing to a new audience – as PariMatch are seeking to – it’s football. Quite simply, it attracts more publicity and betting attention than any other market with online bettors. We’re pleased to say, therefore, that the PariMatch football section is fantastic.

For starters, the range of markets available to bet on is absolutely enormous. Naturally all the top leagues in England, Spain, Germany, Italy, and so on are represented, as are the Champions League and Europa League. PariMatch also provide great depth in these markets (the EFL is covered right down to the National League North and South, for example), and major contests across Asia and the Americas are all included too.

The ways in which you can bet are also extensive. All your old favourites like Match Result, Both Teams to Score, and Correct Score are available, but PariMatch include some pretty unusual choices in addition, even including VAR Specials like ‘A goal to be disallowed after a VAR review’. An excellent Bet Builder is also in place, to help you craft same-game multiples bets, and the prices on certain markets for most major matches are inflated via Bet Boosts. One area that could be improved is PariMatch’s outright markets, with only one being available for the Premier League at the time of writing, for example. Aside from that, though, you’ll find as much choice here as you would at any premium sportsbook.

Navigating through all those markets is also straightforward enough, thanks to a pleasingly intuitive interface. You’re shown in-play markets by default within the football section, but can easily switch to see upcoming games from whichever competition you please, and the Bet Builder, Enhanced Prices, and so on can all be accessed via the click of a button too.

Other Betting Markets

Football may be the dominant online betting market, but PariMatch have done an excellent job of providing for fans of other sports too. Most importantly, horse racing is present and correct on the platform, with races from the UK & Ireland, plus the likes of France and South Africa – all available to bet on.

Elsewhere, bettors on golf, cricket, tennis, and rugby are all catered for, with both pre-match and in-play markets. All four major American sports are also covered – including the NBA and NFL – and this impressive collection is nicely rounded out by some more niche markets like futsal, handball, and hurling.

Mobile Betting Options & App

While it might just about be acceptable for a completely new betting company to launch without a mobile app… when it comes to an established outfit like PariMatch, having an app really should be a given.

At the time of writing, there is only a PariMatch Android app available for British bettors, which you can download directly from Google Play. iOS apps have been created for other countries, however, with the most popular edition averaging an excellent 4.6/5 rating on the App Store across over 31k reviews. We’d expect to see this brought to the UK sooner rather than later.

As for the Android version of the PariMatch app, it does a great job of replicating all the major functionality of the desktop site. This includes in-play betting and cash out, and access to all the same markets and promotions. Crucially, you can also access 24/7 live chat support directly through the app, and navigating to this and all other sections is quick and easy to do thanks to the clean, intuitive interface.

If you don’t want to download the actual app for any reason, you’ll obviously be reliant on the PariMatch mobile site, which – in fairness – is an excellent alternative. During our testing, pages loaded quickly on both WiFi and mobile data connections, and both the scores and prices for live games updated with pleasing regularity. The navigation is also very easy to get the hang of, with scrolling menus used within the bulk of the interface, and the site’s main sections – My Account, Live Chat, and so on – hidden within a different, collapsable menu.


The chances are you won’t have heard of this brand before, despite its success elsewhere. We’d say, therefore, that ‘Is PariMatch legit?’ is a perfectly reasonable question!

The answer, in short, is yes. PariMatch have a track record stretching back over 25 years, and currently hold licenses with regulatory bodies in the UK, Cyprus, and several other countries.

On top of that, PariMatch provide a reasonable amount of detail on their security measures. These include industry standard encryption technology, multiple redundancy servers, and the holding of all customer funds in an independent trust account, separate from the company’s own accounts.

Opening an Account

A modern registration process only really needs to achieve two goals: it must be easy for bettors to understand, and quick for them to complete. We’re pleased to say that PariMatch manage to tick both boxes.

The process is split neatly into four main stages: Account, Personal Details, Address, and Security Details. The first step involves setting your basic account details, including an email address and password. You’ll then provide your name and date of birth at the second stage, and your home address at the third. At the fourth stage, you must simply agree to the T’s & C’s, then click ‘Create Account’ to complete the process.

Banking Options

It’s fair to say we’ve been pretty darn positive about PariMatch thus far in our review. Banking options, however, are not this bookie’s strong suit.

It’s pretty shocking in this day and age to find Visa and Mastercard as the only available payment methods. Not a single eWallet is supported, nor is it possible to use bank transfers.

On a brighter note, the minimum deposit amount is a nice, low £5, and deposits are processed instantly. Naturally, any PariMatch withdrawal must also be made using Visa or Mastercard. No fees are charged for taking money from your account, the minimum amount for a PariMatch cash out is also £5, and payments are processed within 2-5 working days.

Customer Support

Traditionally this used to be a weak spot for newly-launched sportsbooks, but that’s not really the case any more, and we’re pleased to say that the PariMatch contact options are strong. Most importantly, you can contact the PariMatch customer service team using live chat, but phone (via callback), email, Twitter and Facebook are all solid alternatives.

Elsewhere, PariMatch have a Help Centre in place for indirect support. This is also impressive, with almost 80 separate entries covering an FAQ section, betting rules, and even glossaries for important betting terms. The writing within these entries is consistently clear, concise, and helpful.

PariMatch Company Details

While PariMatch are relatively unknown in the UK, this is certainly not a new or inexperienced brand. The company itself was founded all the way back in 1994, and launched its first online sportsbook in 2000. Since then it has enjoyed considerable success in Eastern Europe, and now this ambitious betting business is looking to make inroads into the rest of Europe too. As part of raising their brand awareness, they’ve already secured major sponsorships with Juventus and Everton, and we’d expect more to follow soon.

While originally a Ukranian company, PariMatch are headquartered in Cyprus nowadays, and have approximately 2,000 employees on their books.

PariMatch Bottom Line

Not all newly-launched betting sites in the UK are created alike. While some are genuinely starting from scratch, others are simply expanding on a pre-existing, highly successful operation. PariMatch are clearly an example of the latter… but this still shouldn’t detract from their achievements here.

Frankly, this is one of the best new sportsbooks we’ve seen in recent times. It ticks almost every major box, and should hold strong appeal to new and old bettors alike. The extensive selection of betting markets is a cinch to navigate on this professional, highly intuitive platform. While we’d like to see more ongoing promotions, the ones which are in place are solid, and the customer service is also excellent.

There are a couple of areas for improvement, with an increase in the number of payment methods a clear priority right now. Even in this sportsbook’s current, early state, though, we were incredibly impressed with what we found in this PariMatch review. The icing on this particular cake is undoubtedly the wonderful welcome offer – granting you £30 in free bets for a £5 wager – and we’d strongly encourage you to take advantage of this without further delay.

New Customers opt in, deposit and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 3x £10 Free Bets, set events only at odds 2.00+. Free Bets expire in 7 days. Card payments only. Geo Restrictions. T&Cs Apply, see below. 18+ | Please gamble responsibly