Broadly speaking, bookies can be broken down into three main categories.

Firstly, you’ve got the big guns: the likes of Ladbrokes, William Hill and Bet365, who have achieved household name status and who will be at the top of the scene indefinitely. Then, you have the older outfits who’ve been around for a while, but haven’t quite made it; we’ve reviewed a few of them on this site. Finally, you’ve got the new kids on the block who are trying to make a name for themselves.

That last category is by far the most exciting. The betting scene is vastly more crowded than it’s ever been before, with new, ambitious, tech-savvy bookies springing up all the time. Given their desperation to beat off their competitors, you can often find excellent value in both odds and promotions in this group.

Excitingly, we’re bringing you an example of just such an up-and-coming bookie with this Bethard review. We’ll evaluate Bethard’s promotions, markets, security, and plenty more, with an eye on assessing whether it might break through into that vaunted top level of bookmakers.

18+. Select welcome bonus from deposit menu before first deposit of min £20. Offer expires 7 days from registration. For every £100 wagered £5 will be credited. Max. bonus is £50. Wagering on Sportbook must have odds of min. 1.80. This offer does not apply to wagering on certain games. T&Cs apply.

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Bethard welcome offer - Get up to £50 in Real Cash

Broadly speaking, bookies can be broken down into three main categories. Firstly, you’ve got the big guns: the likes of Ladbrokes, William Hill and Bet365, who have achieved household name status and who will be at the top of the scene indefinitely. Then, you have the older outfits who’ve been around for a while, but haven’t quite made it; we’ve reviewed a few of them on this site. Finally, you’ve got the new kids on the block who are trying to make a name for themselves.

That last category is by far the most exciting. The betting scene is vastly more crowded than it’s ever been before, with new, ambitious, tech-savvy bookies springing up all the time. Given their desperation to beat off their competitors, you can often find excellent value in both odds and promotions in this group.

Excitingly, we’re bringing you an example of just such an up-and-coming bookie with this Bethard review. We’ll evaluate Bethard’s promotions, markets, security, and plenty more, with an eye on assessing whether it might break through into that vaunted top level of bookmakers.

Bethard Sports Sign Up Offer

If you’re a newer bookie looking to build a sizable user base, your welcome offer is a great opportunity to do just that. Few, if any, other avenues offer this kind of chance to make a splash.

The Bethard new customer offer is certainly eye-catching, with its tantalising proposition ‘Get Up To £50 In Real Cash’. In reality, however, it’s far less exciting than it sounds. Here are the (extremely important!) terms and conditions for the offer:

  • Minimum opening deposit of £20 to qualify
  • Receive £5 in cash for every £100 wagered
  • Bonus can be triggered 10 times, for a maximum amount of £50
  • Qualifying odds for bets are 4/5 (1.80)
  • Offer expires after seven days of registration

We take no delight in slamming a bookmaker… but the opening Bethard offer represents some of the worst value we have ever seen. This comes mostly thanks to our second bullet point, which we’ve emboldened. No, that is not a typo – Bethard literally expect you to wager through £100, just to get £5 back in cash. To receive the full potential amount of £50 – which is what Bethard mention in their advertising – you’d have to turnover a hefty £1000. Oh, and you have to do that all within a mere seven days. And you have to make every bet at somewhat challenging odds of 4/5. No thanks.

This is a shockingly bad proposition, and – frankly – we can’t imagine who it could possibly appeal to. Even gamblers who have no problem betting through £1000 – Bethard’s presumed target market – will find vastly better rewards for that turnover elsewhere.

Bethard Betting Ongoing Promotions

Well, we weren’t exactly blown away by Bethard’s welcome offer. Given how important quality deals are for newer bookmakers, you’d expect this to be balanced out by the ongoing Bethard promotions.

If so,. you’d be wrong. Very wrong! On Bethard’s Promotions page, there are only four entries (not including the welcome offer). Two of those are for the casino section, and another is for the Bethard cash out feature. Having cash out in place is not a promotion in anyone’s book, and the fact that it’s included here only shows Bethard’s desperation to fill the section.

Bethard Sports Promotion

That leaves a mere one promotion remaining, and it’s basically a second signup offer which isn’t much better than the first. It’s a ‘Trustly Deposit Offer’, wherein you deposit at least £50 using Trustly, and are “rewarded” with £5 in cash… but only if you bet through your entire deposit first. Technically this offers better value than the main welcome offer, but that’s not really saying much.

And that’s it! Based on our findings here, it’s fair to say that you won’t be signing up for Bethard based on the quality of their promotions.

Bethard Football Features

When you consider the extremely underwhelming nature of their promotions, executing the other basics – like football features – becomes more important than ever for Bethard.

Football does have its own dedicated section on Bethard, which is a good start! The site looks slick and modern, with a cool, minimalist black and orange colour scheme. The football section does look a little overwhelming at first, primarily because the different areas aren’t clearly separated, but it only takes a minute to get your bearings.

Once you do, you’ll quickly come to appreciate the excellent layout here. You’re shown the most ‘Popular’ upcoming games by default, but switching to ‘All’ or ‘Live’ games can be done with the click of a button. You can also pick a specific competition via a handy series of dropdown menus on the left. Pleasingly, when you’re looking at a long list of game odds, you can also swap from the standard 1/X/2 markets to Both Teams to Score, Draw No Bet, Double Chance, and so on.

Betahrd online betting - Community Shield Liverpool vs City

While we certainly don’t approve of Bethard listing live betting as a ‘Promotion’, their in-play feature does admittedly work very well. Odds are updated frequently, with little arrows helping to make clear whether they’ve gone up or down. While there’s no live streaming, you can keep up with ongoing games via a ‘Visualization’ tool which is packed with information, and does a fine job of keeping you up to speed. There’s also a bevy of live stats, which range from simple Shots on Target to Dangerous Attack %.

We found plenty to dislike early in our Bethard review, but we have no complaints here. Bethard’s football features are excellent.

Other Betting Markets

Football might be the most popular sport to bet on by a distance, but there are plenty of other options out there. To Bethard’s credit, while the beautiful game is clearly their main focus, they do a fine job of catering for fans of other sports too.

There’s a nice range of markets available for the likes of tennis, golf, cricket and rugby, with in-play opportunities – including the excellent Visualization tool and live statistics – proving plentiful as well. It’s the same story with North American pastimes like baseball and basketball, and more niche sports like speedway, table tennis and darts are represented too.

Mobile Betting Options & App

Few things are more frustrating, in this day and age, than coming across a bookmaker who hasn’t bothered to invest in their own mobile apps. Fortunately, in the case of Bethard, you won’t have to suffer this kind of disappointment! There is a Bethard app available for both Android and iOS users, and – while it’s not going to blow your socks off – it’s certainly serviceable.

The Bethard Android App can be downloaded directly from the website, while the iOS version is available from the App Store. In its basic appearance the app mirrors the desktop website, with its minimalist black and orange colour scheme, although it is slightly less convenient to use. There’s no dropdown list of sports for you to choose from, for example; instead you must scroll sideways until you find the relevant one, or search for it. Also, you can’t choose which market is shown by default when you’re browsing a list of games; you’re simply stuck with 1/X/2.

With that said, though, the Bethard mobile app is still pretty easy to navigate. There’s a small menu at the bottom through which you can quickly access the home page, sports section and your account services. When you delve into a particular sporting event, you’ll find it easy enough to locate your market of choice. Bethard’s excellent Visualization tool and stats section also make an appearance for live events here.

If you’re unwilling to download the app for any reason, you’ll also find a solid mobile website in place. It varies very slightly in appearance compared to the app (the bottom menu has five options instead of four, for example), but it’s still extremely easy to use, scales well to the smaller screen, and loads nice and quickly.

Opening an Account

The Bethard registration process is neatly broken down into four steps. You begin by entering your email address and phone number, and setting a password. Secondly, you provide a few personal details – including your name and address – and agree to Bethard’s T’s & C’s.

Next, you can choose to set a series of limits. These include not just a regular deposit limit, but also a loss limit and wager limit. These extra options really are fantastic, and Bethard should be commended for including them. Finally, you simply confirm your details and select ‘Activate Account’. A confirmation code will be sent to your email, and – once you’ve copied that across – you’ll be good to go!

Security

It might be a fairly new addition to the gambling scene, but – annoyingly for us – Bethard follows the lead of many more experienced bookies by refusing to divulge much information about their security. Just about all we could find out is that they use SSL encryption, which you’d expect from any modern bookmaker.

On a brighter note, Bethard do have a nice little selection of licenses. In addition to being regulated by the UK Gambling Commission, they also hold licenses from the relevant authorities in Ireland, Malta and Sweden. If you were questioning ‘Is Bethard legit?’, this should certainly help put your mind to rest.

Banking Options and Payments

Considering they’re not exactly the biggest bookie around, Bethard actually offer a nice array of payment methods. These range from credit and debit card, to Paysafecard, to Trustly (which has its own welcome offer, as mentioned earlier). Technically Skrill and Neteller are supported too, but they’re incompatible with the main welcome offer. The minimum deposit amount for all major methods is £10.

When making a Bethard withdrawal, you must use the same method as you did for your deposit (except for Paysafecard). While withdrawals are processed nice and quickly (1-5 working days, but it’s usually closer to 1), annoyingly the minimum amount is bumped up to £20 (as opposed to £10 for deposits).

Customer Support

This is always a potential problem area when it comes to smaller bookies, many of whom are found wanting when it comes to supporting their customers. The Bethard contact options, however, are absolutely fine.

There are two main ways to reach the Bethard customer service team – live chat and email. In a perfect world you’d find phone support too, but this minor blow is softened when you discover that Bethard’s support is actually available 24/7 anyway, which is extremely impressive. You’re always able to start chatting to a support agent by simply clicking the little chat icon in the bottom-right of the screen.

The FAQ section is decidedly less impressive, primarily because it’s absolutely tiny. There are a mere 15 entries in total, and these tend to be extremely basic in nature – ‘Can I make a deposit limit?’ and so on. If you have any vaguely complicated enquiries, you’ll definitely need to reach out to the support staff.

Bethard Company Details

Actual details about Bethard are pretty hard to find. Their About Us section on the website doesn’t help with this, simply saying that the bookie was started by ‘a couple of professional gamers’ and that it now consists of ‘a large group of people’. Thanks for being so specific, Bethard!

From further research, what we do know about Bethard is that they’re part of the broader Bethard Group Ltd, are based in Malta, and were founded in 2012. They were also originally a Scandinavian outfit, and have managed to secure that region’s most marketable star – the charismatic Zlatan Ibrahimovic – for their advertising.

Bethard Football Review Bottom Line

The reason a welcome offer is so important for a bookie is because it’s usually one of the first things a newcomer will check out. It’s your chance to make a good first impression. Accordingly, when you mess up your welcome offer as badly as Bethard, it creates a terrible first impression which can automatically put a potential punter off.

That’s a shame, because after that initial disaster (and the ongoing promotions, admittedly) you’ll actually find a very good all-round bookmaker here. The site is well-designed in terms of its layout and appearance, the customer support options are good, there’s a fine range of betting markets, and the mobile features will certainly satisfy on-the-go bettors.

Accordingly, if you’re a bettor who’s not particularly interested in flashy offers, and instead prefers sheer competence and ease-of-use, Bethard actually makes a very compelling proposition indeed.

18+. Select welcome bonus from deposit menu before first deposit of min £20. Offer expires 7 days from registration. For every £100 wagered £5 will be credited. Max. bonus is £50. Wagering on Sportbook must have odds of min. 1.80. This offer does not apply to wagering on certain games. T&Cs apply.