In 32Red, we find an interesting and unusual proposition. Some of the biggest bookies out there – the likes of William Hill, for example – have been in business for decades, and sports betting is undoubtedly their main focus. Neither of those things is true with 32Red. Rather, they’re a middle-aged name on the gambling scene – having been founded in 2002 – and their main focus is their casino.
With that said, you would be foolish to dismiss them out of hand. This is a company which has enjoyed outrageous success, and is now putting a huge emphasis on appealing to sports bettors, as shown by their decision to sponsor a whopping five Championship teams in the 2018/19 season. In this detailed 32Red review, we’ll investigate whether this is a proposition which really is worth shouting about.
Let’s get started.
New costumers only. 18+. T&C apply.
Attractive Welcome Offer
Impressive Mobile App
Great Customer Service
32Red Sign Up Offer
As mentioned, 32Red – who are already a big company – are putting some serious work into getting their name out there right now. To back that up, of course, you’d better have something enticing waiting for the people who do notice your advertising, and visit your site. Ideally, the 32Red new customer offer should serve this purpose. In practice, whilst it isn’t exactly underwhelming, this offer is unlikely to stun any first-time visitors with its brilliance.
Unusually, the offer – ‘100% Profit Boost’ – is entirely dedicated to in-play betting. Specifically, you can get up to 100% extra on winnings for your first in-play bet at 32Red Sport. That percentage declines as your stake increases. You’ll get a 100% on a £10 bet, for example, but that drops to 80% on a £30 stake, and eventually to 10% for a £100 wager.
Here are the other main terms and conditions to be aware of:
Must opt-in to offer before placing bet
Minimum qualifying odds of evens (2.0)
Maximum boost amount is £100
And that’s about it! There’s really nothing to catch you out here, and – while it’s not the most spectacular promotion imaginable – the opening 32Red offer is a solid enough deal. We particularly like that your profits are given out as cash, rather than as a 32Red free bet. It’s certainly not risk-free, as opposed to some competing offers out there, but you may well judge that the potential rewards on offer here outweigh that risk.
Overall, the 32Red welcome offer won’t persuade you to join up on its own… but it’s certainly a big plus point for the bookie overall.
32Red Ongoing Promotions
It’s a good job that 32Red’s welcome deal is so solid… because there’s precious little else to shout about when it comes to offers! The selection of ongoing 32Red promotions is pitifully small, and the ones which are in place are unimpressive.
There is a grand total of – drum roll please – one ongoing promotion at the time of writing. Even this sole entry barely counts: you can simply get price boosts on certain horse races every day, which you’ll find at just about every major bookie going. The fact that ‘Cash Out Your Bets at 32Red’ – yes, 32Red’s cash out feature – is being listed as an actual promotion shows just how desperate 32Red were to flesh out this page a bit.
The only other genuine promotion – ‘10 Free Games’ – serves as a crossover between the sports and casino sections on 32Red. In short, if you deposit £10 or more in your 32Red Sport account, you’ll get 10 free games on the Jurassic World virtual slot. If you’re a big fan of casino games, this might offer some saving grace for the promotions as a whole. If not, then – like us – you’ll be massively underwhelmed by the lack of options here.
32Red have been around for a while now, and have grown into a sizable company, so the question ‘Is 32Red legit?’ might seem redundant. When your hard-earned cash is in play, though, you can’t afford to be too careful!
As with most bookmakers, 32Red unfortunately volunteer very little information about their security measures on the website. Just about the only specific they do offer is that they have 128-bit SSL encryption. While this lack of detail is less than ideal, 32Red do hold full licenses with both the UK Gambling Commission and the Gibraltar Gambling Commissioner, meaning they’re held to the highest industry standards.
32Red Football Features
When you’re probably better known for your casino games rather than your sports betting, like 32Red, you absolutely must nail the basics of your sports section. Perhaps the most fundamental cornerstone of all is football betting, which will undoubtedly be the most popular area for the majority of your customers.
The 32Red football section isn’t perfect, but it’s certainly serviceable. Functionally, it works well. The layout might be extremely basic – and visually unattractive, it must be said – but it’s clear enough. You’re shown in-play and upcoming matches in the centre of the section by default, and can navigate to longer-term outright markets with the click of a button.
Those outright markets deserve a special mention, because they’re actually superior to some of 32Red’s more established competitors. In addition to the usual suspects – Champions League Winner, Premier League Top Goalscorer, and so on – you’ll also find team-specific outrights, along with some more unusual options. ‘Best Team in London’ for the Premier League is one good example.
Navigating between the different markets here is easily done, and there’s extremely good coverage for competitions from all around the world. In-play betting is supported for a massive selection of games, and – particularly pleasingly – there’s also live streaming available for some seriously big matchups.
We have no major gripes whatsoever with 32Red’s football features. Again, the whole thing could look a little more attractive, but it’s vastly more important that the section is easy to navigate and use.
Other Betting Markets
To reach the wide audience needed to become a true success, every modern bookie needs to cater for fans from across the spectrum of sporting interests. We’re pleased to say that 32Red have clearly recognised this, and have created a very well-rounded sportsbook indeed.
There’s an extensive range of betting markets on offer here, which is easily broad enough to compete with even the biggest bookmakers. While football is certainly the best-developed, there are myriad opportunities to bet on popular sports like tennis, rugby, cricket, along with a few American pastimes like baseball and basketball. Live streaming is also available for a handful of these sports, with tennis streaming being particularly strong. Fans of niche sports won’t feel neglected by 32Red either, with the likes of handball, surfing, and even sumo wrestling being covered.
Mobile Betting Options & App
Like any modern bookmaker worth its salt, 32Red have their own mobile app in place. Even better, they have dedicated versions for both iOS and Android users. The former can be downloaded directly from the App Store, while the 32Red Android app is available from Google Play.
As for the actual quality of the 32Red app, it’s certainly not the most attractive we’ve seen, but it’s certainly functional! Visually, while everything is clear and easy to see, it does look slightly unprofessional. Everything is simply a little too big, as if 32Red have overcompensated for the reduced screen size of a mobile phone. Again though, this doesn’t hamper your actual usage.
The layout generally follows the same pattern as the desktop version. The centre of the screen is taken up by the biggest in-play and upcoming sporting events, and you can quickly access any other markets you want to bet on via a handy drop-down menu to the left. There’s also a nice side-scrolling menu at the bottom which allows you to access every important area extremely quickly, including Deposit, My Account and In-Play.
You can also find all the major features here that you can on the regular version. In-play betting works quickly and smoothly on a mobile device, just as it does on the desktop. You can also access live streaming, which loads extremely quickly on a decent connection, and plays at a good resolution too.
Overall the 32Red mobile app is extremely impressive, and will amply cater for the needs of most on-the-go bettors.
Opening an Account
As with most modern bookmakers (thankfully), opening an account on 32Red is a painless process. It’s split into three parts – Personal, Address and Account – and only takes a couple of minutes to complete.
At the first stage, you enter a few basic details – your name, email address, phone number and date of birth. Next, as the section title suggests, you pop your address in. Finally, you set your login details – a username and password – and select your preferred currency. After that, you’re done!
This really is a nice, smooth process all-round. Our only suggestion for improvement would be to let the user set deposit limits here too, but creating these is still easily done in the My Account area.
While we certainly love to give smaller outfits their due, there are indisputably some benefits which you tend to get more often with the bigger bookies. One of those is a superior range of banking options, and 32Red doesn’t disappoint in this regard.
There’s an excellent range of payment methods here, covering credit/debit card, PayPal, Paysafecard, Neteller, Skrill and bank transfer. The minimum deposit amount is £10, and payments go through swiftly; we used PayPal for the purposes of this review, and the deposit was processed instantly.
It’s a similar story when making a 32Red withdrawal. The same payment methods are supported (minus Paysafecard), and the minimum withdrawal amount is also £10.
Customer service is another area in which the bigger bookies tend to excel, and we’re pleased to say that 32Red definitely live up to this trend. They offer 24/7 customer support, which is obviously fantastic, and all the major bases for contact options are covered.
There are three main ways to reach out to the 32Red customer service team – live chat, phone and email. Live chat connects you to a representative swiftly, there are phone numbers for customers calling from different locations, and the email is nicely handled through an on-site ticketing system.
In addition to all of that, 32Red also have an excellent Help Centre in place. It’s nicely divided into a few main categories – My Account, Security and Verification, and so on – with a search function making it quick and easy to find what you’re looking for. Both the quantity and quality of the articles are good too.
We have absolutely no complaints about the 32Red contact options, nor their knowledge base. This is a bookie which takes extremely good care of its customers.
32Red Company Details
32Red might not be the oldest bookmaking institution around, but they’ve certainly made a big name for themselves in a relatively short amount of time.
They were founded in 2002 by Ed Ware, who had previously served as the managing director for Ladbrokes. Initially 32Red were purely a casino-based operation, but they soon grew to offer sizable sportsbook and bingo sections too. It’s a mark of their rapid success that in 2006 – after a mere four years of business – they were already able to sponsor Aston Villa Football Club.
In July 2017 32Red were acquired by the sizable Kindred Group, who also own Bingo.com, Unibet, and a smattering of other gambling operations. It won’t surprise you to learn that they are now based in Gibraltar.
32Red Bottom Line
If you’re looking to try out a new bookie, 32Red are the absolute definition of a solid option. They have precious few weak spots to be aware of, and they excel in several crucial respects.
One arena in which 32Red is genuinely excellent is customer service (which is obviously one of, if not the most important section in which a bookie can excel). Their range of contact options, combined with the 24/7 nature of the support, means you’re never hung out to dry if something does go wrong.
There’s a nice range of features in place too, with smooth in-play betting and particularly live streaming highly welcome additions. The mobile app is competitive, and the layout – on both the mobile and desktop versions – is easy to navigate.
In fact, there’s only major negative to this entire offering: the promotions, as covered earlier in our 32Red review. The welcome offer is fine, but the lack of quality ongoing promotions is frankly bizarre.
That single gripe aside, we’d certainly recommend that you sign up for the ‘100% Profit Boost’ welcome offer today, and take 32Red out for a spin. We highly doubt you’ll be disappointed.
New costumers only. 18+. T&C apply.